Ruth Stevens

  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … content at their pace. Provide a way to ensure your audience gets its questions answered. No matter how well you plan your content and gather input from your front line staff, your readers will have other questions. Make it easy to collect and answer them. It can be as easy as a “Got a question?” call-to-action. Marcus Sheridan uses this method…

    Heidi Cohen/ Heidi Cohenin Content How To's- 23 readers -
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