Ruth Stevens

  • Where Content Marketing 2016 Is Headed

    …. Don’t take my word for it! Listen to Kraft’s Julie Fleischer discuss the ROI of Content at Content Marketing World 2014. https://www.youtube.com/watch?v=fp6DmN_rr4c 2016 Key Actionable Content Marketing Insight: Use technology and data to constantly improve your content marketing. Determine what your audience likes and supports sales. 3. Measure…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … commutes and filler time. MarketingProfs built a great conference app. They built gamification and fun into their event app. I’ve downloaded event apps before and found them more work than old school methods. But this app changed my mind. At an opening party, I watched Ruth Stevens download and use the app. And she was hooked. Align activity…

    Heidi Cohen/ Heidi Cohenin Content How To's- 17 readers -