Ruth Stevens

  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • How to Make Your B2B Content Stand Out From the Crowd

    … commutes and filler time. MarketingProfs built a great conference app. They built gamification and fun into their event app. I’ve downloaded event apps before and found them more work than old school methods. But this app changed my mind. At an opening party, I watched Ruth Stevens download and use the app. And she was hooked. Align activity…

    Heidi Cohen/ Heidi Cohenin Content How To's- 16 readers -