Ryan Holiday

  • 3 Essential Content Marketing Skills

    … & Johnson created the first content marketing. During the Civil War, the company published a handbook for field medics. Ryan Holiday tracks his reading with physical note cards, called marginalia. It’s helps you track quotes and information you want to remember. Some people, notably Michael Hyatt, uses Evernote to handle this function. Even…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Actionable Marketing Guide Summer Reading List

    … to market and sell products. It’s the grandfather of thinking in this category. The New Rules of Marketing and PR by David Meerman Scott. This is one of the early books on online marketing and social media. It’s worth your time as an overview. My students either loved it or found it too elementary. The Tipping Point by Malcolm Gladwell. Gladwell…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • How To Get Your Blog In Shape For Summer

    … winter clothes, coats and snow gear for bright colored, light weight shorts and swimwear, spruce up your blog. Patagonia has a number of sport specific blogs (including Tumblrs). Here’s an example of their fly fishing blog. (BTW, did you know I used to sell fishing books? Yes it’s true.) Actionable Summer Ready Blog Tips: Improve blog search…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -