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Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.
… Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…
… with a real budget and strive to drive great results in this undervalued, rich-with-opportunity platform. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of tanuha2001/Shutterstock. …
…-on approach to communication. As a result, brands can extract significantly more long-term value and return on investment. Social media will continue to grow, and so will the opportunities with social advertising. If the past decade has taught us anything, it’s this: The next 10 years of social are going to be even bigger. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …