Ryan Pitylak

  • Facebook Under Fire: Do Marketers Care?

    … data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors. Last week, Facebook announced some additional metrics that it was reporting incorrectly: Page Insights, organic reach…

    AllTwitterin Social Facebook- 21 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … their budgets completely to digital. For everyone else, it seems as though TV advertising is here to stay, and that the end goal is to figure out which ways are best for integrating social and TV buying efforts in order to drive incrementally better brand results. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook- 29 readers -
  • Social Media, Then and Now

    …-on approach to communication. As a result, brands can extract significantly more long-term value and return on investment. Social media will continue to grow, and so will the opportunities with social advertising. If the past decade has taught us anything, it’s this: The next 10 years of social are going to be even bigger. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter- 21 readers -
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