Ryan Pitylak

  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 17 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 24 readers -
  • Social Media, Then and Now

    … active users of its nearest competitor in the space: Snapchat. The average time spent on Facebook is 10 times any other social network. And it owns Instagram, to boot–the next biggest player in the space. Facebook’s growth can’t continue forever, but the competition on the platform has a long way to go. The most successful advertisers on the platform…

    Inside Facebookin Social Facebook Twitter- 19 readers -
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