Ryan Pitylak

  • Facebook Under Fire: Do Marketers Care?

    … months. Programs like this drive additional transparency and will push Facebook to identify and solve delivery problems as they arise. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. …

    AllTwitterin Social Facebook- 23 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 32 readers -
  • The Large Untapped Opportunity With Pinterest

    … Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures. It’s also an ideal channel to reach female consumers, although the platform’s audience of men is rising rapidly, as well. On Pinterest, users only search for what they’re specifically interested…

    AllFacebookin Facebook Retargeting- 25 readers -
  • Social Media, Then and Now

    …. The successful “others” in the future of the social space will owe their achievements to how different they are from Facebook. Twitter still owns real-time when it comes to sports, TV shows and the debates despite Facebook’s attempts to enter the space (remember Facebook Sports Stadium, anyone?). Pinterest is the place to plan all the wonderful…

    Inside Facebookin Social Facebook Twitter- 21 readers -
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