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After 17 years in the search engine marketing world I know one thing to be true: If Google thinks it’s important, we should be paying attention. The Google My Business release in June and “Pigeon” update in July indicate local business listings are a hot topic for the search giant. Most multi-location brands understand the benefits of higher ranking for local pages, but have ...
… Gauging how to price a SaaS (software as a service) product can be tricky, especially if you’re a newer entrepreneur. So where do you start? From your own costs to perceived market value, there are a few key metrics to keep in mind. To find out which factors were the most important, we asked seven founders and YEC members their best tips…