Sailthru

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … through their mobile devices. Here are some predictions to help curate mobile marketing strategies heading into the new year. Toss out the legacy marketing stack and take a look at single-view technology The old days of mass campaign emails pushed out through legacy marketing stacks are behind us now. According to McKinsey & Co., 83 percent…

    AllFacebookin Mobile- 20 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Sailthru Integrates with Custom Audiences

    … customers. Marketers can now create Custom Audiences on Facebook in a fraction of the time, increasing customer acquisition and retention in the process. JackThreads, a Sailthru client, saw its highest return on ad spend at 4 to 5 times before using Sailthru's lookalike engagements using Facebook Custom Audiences. Following participation in the pilot…

    Sonja Hegman Andras/ AllFacebookin Social- 17 readers -
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