Sailthru

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 23 readers -
  • The Benefits of Testing Coupons and Discounts

    … Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Sailthru Integrates with Custom Audiences

    … customers. Marketers can now create Custom Audiences on Facebook in a fraction of the time, increasing customer acquisition and retention in the process. JackThreads, a Sailthru client, saw its highest return on ad spend at 4 to 5 times before using Sailthru's lookalike engagements using Facebook Custom Audiences. Following participation in the pilot…

    Sonja Hegman Andras/ AllFacebookin Social- 18 readers -
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