Sailthru

    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 20 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Sailthru Integrates with Custom Audiences

    … customers. Marketers can now create Custom Audiences on Facebook in a fraction of the time, increasing customer acquisition and retention in the process. JackThreads, a Sailthru client, saw its highest return on ad spend at 4 to 5 times before using Sailthru's lookalike engagements using Facebook Custom Audiences. Following participation in the pilot…

    Sonja Hegman Andras/ AllFacebookin Social- 16 readers -
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