Sailthru

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … chain could push a local campaign offering discounted iced beverages for the day. Getting personal with your customers Acquiring new customers is important, but retaining your best customers is critical. According to Forbes Insights/Sailthru, companies that increased their spend on retention in the past one to three years had a nearly 200 percent…

    AllFacebookin Mobile- 21 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Sailthru Integrates with Custom Audiences

    … Sailthru, a customer interest-based automated personalization platform, announced today that the company has integrated Facebook's Custom Audiences into its technology. With this integration, marketers can now target and acquire prospects, build personalized Facebook ad campaigns, and continuously engage with their most valuable customers using…

    Sonja Hegman Andras/ AllFacebookin Social- 18 readers -
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