Sailthru

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 26 readers -
  • The Benefits of Testing Coupons and Discounts

    … through coupons and discounts. We’ve shared everything retailers need to know about coupons and discount strategies in an earlier infographic. However, it all comes down to varying the value, bundling, and frequency of the discounts until you find a the right combination that attracts and retains customers without breaking the bank! © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Sailthru Integrates with Custom Audiences

    … Sailthru, a customer interest-based automated personalization platform, announced today that the company has integrated Facebook's Custom Audiences into its technology. With this integration, marketers can now target and acquire prospects, build personalized Facebook ad campaigns, and continuously engage with their most valuable customers using…

    Sonja Hegman Andras/ AllFacebookin Social- 20 readers -
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