• The Benefits of Testing Coupons and Discounts

    … Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Sailthru Integrates with Custom Audiences

    … Sailthru, a customer interest-based automated personalization platform, announced today that the company has integrated Facebook's Custom Audiences into its technology. With this integration, marketers can now target and acquire prospects, build personalized Facebook ad campaigns, and continuously engage with their most valuable customers using…

    Sonja Hegman Andras/ AllFacebookin Social- 16 readers -
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