Sainsbury'S

Sainsbury's is the second largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 17.7%. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest grocery retailer in 1922, pioneered self-service retailing in the UK, and had its heyday during the 1980s. In 1995, Tesco overtook Sainsbury's to become the market leader, and Asda became the second largest in 2003, demoting Sainsbury's into third place. In January 2014, Sainsbury's overtook Asda to become the second largest supermarket chain.
Posts about Sainsbury'S
  • Some Useful PPC Articles From November 2014

    … With it being the start of a new year, the only thing left to finish up with is the ‘Some Useful PPC Articles from ‘X’ Month’ articles for 2014. Funnily enough, the last one I did was October (ages ago, I know!) where we had a great selection of articles ranging from how to prevent mistakes in PPC so your campaign doesn’t fail to optimising…

    Will Green/ ppc.orgin Paid Search YouTube- 15 readers -
  • Merry Christmas From PPC.org!

    … that they will deem useful and read to it to enlighten their knowledge on the topic. Here are the best articles I have done on PPC.org within the topic of Christmas and the holiday season. Two Benefits Christmas Brings To PPC It is important to understand some of the reasons why Christmas is good news to those that use PPC advertising, In this article, I…

    Will Green/ ppc.orgin Paid Search YouTube- 16 readers -
    Earlier about the same topic:
  • Sainsbury’s pivots with a Christmas ad ‘designed for Facebook’

    … After running one of the U.K.’s most-complained-about ads of the year, Sainsbury’s has done an about-face and produced a genuinely viral crowd-pleaser. Last month, the company found itself in hot water over its depiction of the 1914 Christmas truce, when British and German soldiers took a break during World War I hostilities for a friendly game…

    Chris Smith/ Digidayin Social- 13 readers -
  • What are the Top Six Social Video Trends for Brands in 2015?

    …, and Sainsbury’s had us reaching for our tear-soaked handkerchiefs. My personal favorite was “Sainsbury's OFFICIAL Christmas 2014 Ad.” Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football…

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • Vodafone creates world’s largest poppy

    … Runners have superimposed a giant poppy on the city of London, with help from Vodafone and its agency AKQA. As a tribute of remembrance on the 100th anniversary of World War I, Vodafone invited joggers to fill out the middle of a Poppy-shaped outline on top of the capital city. In total, 635 runners downloaded a dedicated Vodafone running app…

    Chris Smith/ Digiday- 12 readers -
  • How retailers exported Black Friday to the UK

    … There may be no Thanksgiving in the U.K., but there’s always appetite for discounts in the run-up to Christmas. And, increasingly, British shops (and shoppers) are embracing Black Friday and Cyber Monday just as enthusiastically as their American cousins across the pond. Retailers including Walmart-owned Asda, Amazon, Argos, Currys, Sainsbury’s…

    Chris Smith/ Digidayin Social How To's- 11 readers -
  • This Week in Digital…

    …Google leases airfield for $1.16 billion Google have signed a lease for the use of Moffett Federal Airfield, which is home to the eight-acre Hangar One. Google-owned business Planetary Ventures LLC, will lease the airfield from the current owners NASA, costing a mere $1.16 billion over the next 60 years. NASA administrator Charles Bolden stated…

    Search Laboratoryin Social Google Facebook YouTube- 11 readers -
  • Sainsbury’s Xmas 2014 – Analyse A Real PPC Campaign

    … The last article in the ‘Analyse A Real PPC Campaign’ series looked at Natoora which we found to have a few pros and cons to its landing page such as having slightly too much content on the landing page (too much for the web user to digest in seconds which may promote a higher exit/bounce rate). In this article, with Christmas creeping up ever…

    Will Green/ ppc.orgin Paid Search Google YouTube- 8 readers -
  • Some Useful PPC Articles From September 2014

    … It has been a while since the last round up of the best articles on PPC.org with the last one being based around the articles in August. With a wide selection of articles to read from the ‘Analyse A Real PPC Campaign’ series to errors in PPC and ways to improve a campaign, you are sure to find at least one or two articles useful to you from…

    Will Green/ ppc.orgin Paid Search Google- 9 readers -
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