Sales Alignment

  • Are You Getting Stuck on Sticker Prices?

    …, opting instead for an advertising campaign that creates a sale this week, but stops delivering the moment they stop funding it. "Chains of habit are too light to be felt until they are too heavy to be broken." - Warren Buffett What may seem like the safer choice at the time, leaves them starting from scratch again when it’s time to prepare a new…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … that understand marketing and marketers with sales backgrounds. Progressive companies will even formalize and incentivize cross-training in the workplace. The pipeline will become the primary way of measuring marketing performance.According to InsideView’s research, 66 percent of marketers say that pipeline is the primary way they are measured Tweet…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    … Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you. But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
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