Sales And Marketing

  • 5 Sales and Marketing Tips Any Startup Will Find Helpful

    … We all know that when it comes to sales and marketing, startups face a lot of limitations, particularly in respect to their budgets. In addition to budget constraints, there are the limitations of manpower and the lack of experience and qualified professionals to look after the marketing wing. Most startups invariably encounter these stumbling…

    Growmap- 24 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • The Right Way to Apply to Marketing Positions

    … As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position. Cover Letters Still Matter Cover letters may…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … or expertise in-house to accomplish complete sales and marketing alignment. When that happens, consider engaging a company like TopRank Marketing to help develop an integrated digital marketing strategy that aligns with business objectives and marketing KPI’s. While this post may only scratch the surface for some, hopefully it helps you understand…

    Ashley Zeckman/ TopRank®- 21 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 5 Sales & Marketing Tactics Guaranteed to Annoy Customers

    … be sure to reach out to him in a few months to check on his progress. Email or Phone - Pick One In this world of marketing automation we live in I feel that phones still do matter. It’s true prospects make 60% of their buying decision before talking to a sales rep. That’s OK. Having the context of what parts of a decision a prospect has made through…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • Sales and Marketing: The Original Game of Thrones

    …, not instantaneously. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each team staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The 7 Keys to Small Business Sales and Marketing

    … While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only…

    Douglas Karr/ Marketing Technology Blogin Social Content- 13 readers -
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