Sales And Marketing

  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful. Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means…

    Ashley Zeckman/ TopRank®- 12 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
  • 5 Sales & Marketing Tactics Guaranteed to Annoy Customers

    … be sure to reach out to him in a few months to check on his progress. Email or Phone - Pick One In this world of marketing automation we live in I feel that phones still do matter. It’s true prospects make 60% of their buying decision before talking to a sales rep. That’s OK. Having the context of what parts of a decision a prospect has made through…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 13 readers -
  • Sales and Marketing: The Original Game of Thrones

    … be able to provide overall analysis on how their efforts are helping the sales representative. That’s why I appreciate the conclusion of this infographic – pointing to how marketing automation – with lead grading / scoring, lead nurturing and reporting will help the sales team and direct the marketing team to improving overall acquisition…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • The 7 Keys to Small Business Sales and Marketing

    … While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only…

    Douglas Karr/ Marketing Technology Blogin Social Content- 4 readers -
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