Sales And Marketing

    • Sales and Marketing Alignment: Top Predictions for the Future

      We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
    • The Right Way to Apply to Marketing Positions

      As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.

      Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … the necessity for alignment between sales and marketing, and how it ultimately impacts business objectives. As a sales or marketing person, what have you found to be the biggest benefit to aligning with your counterparts? Image via Shutterstock Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online…

    Ashley Zeckman/ TopRank®- 14 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • 5 Sales & Marketing Tactics Guaranteed to Annoy Customers

    … be sure to reach out to him in a few months to check on his progress. Email or Phone - Pick One In this world of marketing automation we live in I feel that phones still do matter. It’s true prospects make 60% of their buying decision before talking to a sales rep. That’s OK. Having the context of what parts of a decision a prospect has made through…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 14 readers -
  • Sales and Marketing: The Original Game of Thrones

    … This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The 7 Keys to Small Business Sales and Marketing

    … While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only…

    Douglas Karr/ Marketing Technology Blogin Social Content- 4 readers -
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