Sales And Marketing Alignment

  • Sales and Marketing Alignment: Top Predictions for the Future

    … that understand marketing and marketers with sales backgrounds. Progressive companies will even formalize and incentivize cross-training in the workplace. The pipeline will become the primary way of measuring marketing performance.According to InsideView’s research, 66 percent of marketers say that pipeline is the primary way they are measured Tweet…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … the necessity for alignment between sales and marketing, and how it ultimately impacts business objectives. As a sales or marketing person, what have you found to be the biggest benefit to aligning with your counterparts? Image via Shutterstock Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online…

    Ashley Zeckman/ TopRank®- 15 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 5 readers -