Sales And Marketing Alignment

  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … or expertise in-house to accomplish complete sales and marketing alignment. When that happens, consider engaging a company like TopRank Marketing to help develop an integrated digital marketing strategy that aligns with business objectives and marketing KPI’s. While this post may only scratch the surface for some, hopefully it helps you understand…

    Ashley Zeckman/ TopRank®- 21 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 6 readers -