Sales And Marketing Alignment

  • Want Better Leads? 7 Tips to Achieve Sales & Marketing Alignment

    … There is often a struggle between sales teams and marketing teams to prove who is most valuable. However, when marketing and sales combine their efforts, that is when they can be the most effective and powerful. Recent research has found that nearly 60% of the sales cycle completed before prospects even speaking to a salesperson. That means…

    Ashley Zeckman/ TopRank®- 12 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
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