Sales Content

  • 8 Ways for You to Create Content that Creates Customers

    … These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those…

    Douglas Karr/ Marketing Technology Blogin Content- 27 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 20 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
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