Sales Content

  • 8 Ways for You to Create Content that Creates Customers

    … and sales too. Answer “pre-buying” questions with content – Create content around specific questions that you regularly get from your prospects and customers. Create more “evergreen” content and resources – Choose your topics wisely, so your content will not lose its value a few months after it was created. Amplify the RIGHT content with paid…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
  • 5 Misperceptions of Marketing and the Reality

    … results across any platform, medium or agency site. Thank goodness for folks like Highspot that recognize many of the myths out there. They’ve produced this infographic with 5 key perceptions, the reality and tips to improve the success of each: Reality – 65% of content created by marketing is never used by sales. Reality – Less than 10…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
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