Sales Cycle

  • 5 Killer Questions to Woo Prospective Customers

    …, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. S.C.O.R.E© Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer: “How many people did your last…

    Convince and Convert- 10 readers -
  • How Content Completes The Sales Cycle

    … before ever connecting with a sales rep. With this in mind, businesses need to arm consumers with the right content at the right time, to help them make the best possible purchasing decisions. Businesses need to be content marketing and they need to be content selling. The new scenario is a content ecosystem, in which both sales and marketing…

    Visual.lyin Content How To's- 15 readers -
  • Connect Content Strategy to the Customer Journey

    Content Marketing, Owned Media The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60 percent) through the ...

    Relevance- 15 readers -