Sales Cycle

  • 5 Killer Questions to Woo Prospective Customers

    …, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. S.C.O.R.E© Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer: “How many people did your last…

    Convince and Convert- 11 readers -
  • How Content Completes The Sales Cycle

    …. Engaged and satisfied customers are brand advocates. If they get good information during the sales process, they’ll be sharing the word with others. Content also helps to tell customers about product updates and new offerings; reinforcing the reality that the customer journey does not end at sales close. 6) Targeting and Metrics Not to be forgotten…

    Visual.lyin Content How To's- 19 readers -
  • Connect Content Strategy to the Customer Journey

    … Specific to Your Buyer Persona(s) From CMS Wire: “Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.” The best way to “entice” your customers is to get to know them. Find out what they do and don’t like on your…

    Relevancein Content Google- 16 readers -