Sales Driven Organization

  • The Frustration of Marketing to the Sales Organization

    … used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want to get out on the water and throw your lure. The more rods you have and the faster you can get them all in the water, the greater the chances that something will bite. The problem is that the fish may not be where your boat is, may not like the bait…

    Douglas Karr/ Marketing Technology Blog- 12 readers -