Sales Effectiveness

Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe.Improving sales effectiveness is not just a sales function issue; it’s a company issue, as it requires deep collaboration between sales and marketing to understand what’s working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities.
Posts about Sales Effectiveness
  • Inbound Marketing Trends: December 21, 2014

    … to catch up with us below. Enjoy the rest of your weekend. Understanding how to market to even the most frugal buyers. (Read more) The prolific content creator you've never heard of. (Read more) Dissecting 2014's tweets to inform 2015's strategy. (Read more) Avoiding inefficiencies in the four areas of sales effectiveness. (Read more) Tried…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • Three Vital Steps for Effective Email Marketing

    … budgeted initiative for marketers, likely because 63% of marketers don't have a single dashboard to measure marketing activities. Customer data is the backbone of your company's growth strategy, and it's essential to maximizing sales effectiveness, amplifying your marketing messages, and increasing customer engagement. But, oftent, it can also…

    MarketingProfsin EMail- 3 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … systems, and more… each with focus on its silo. Big Data is Trustworthy – 29% of companies measure the monetary cost of poor data quality. Things as simple as monitoring multiple systems for customer contact information updates can save millions of dollars. Big Data is Relevant – 43% of companies are dissatisfied with their tools ability to filter…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 12 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    …. Material in this context would typically affect multiple facets of the organization, including: The go-to market strategy (channels, marketing, products, pricing, target audience) The supporting infrastructure (sales ops, processes, technology) People-related factors such as selling skills and hiring plans In most cases, transformation…

    Marketing Technology Blog- 5 readers -
  • Three Ways You Can Demonstrate Your Value to Customers

    … to process what they need when they need it. The result is a more responsive customer experience. 3. Put your value in context A total of 53% of companies select and stay with vendors based on sales experience alone over factors such as product, features, and price, according to the Corporate Executive Board. Yet sales teams continue to underwhelm…

    MarketingProfs- 14 readers -