Sales Enablement

    • What is Big Data? What Are the Benefits of Big Data?

      The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data.

      Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • How to Improve Your Sales Team’s Performance

    … So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to sit down…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 13 readers -
  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … for is someone responding to your learn more call-to-action. They are raising their hands and giving you permission to continue to market to them. Keep in mind that your prospect is responding because they really do want to learn something – so don’t hide sales material behind a learn more call-to-action. If you think your prospect is ready to buy, then give…

    Marketing Technology Blog- 18 readers -
  • 13 Ways that Content Is Monetized Online

    … funds? Sure… but I continue to grow an incredible audience that’s engaged and responsive to our advertising. Affiliate Ads – platforms like Commission Junction and shareasale.com have tons of advertisers willing to pay you to promote them through textual links or advertisements on your site. In fact, the Share-A-Sale link I just shared…

    Douglas Karr/ Marketing Technology Blogin Content- 23 readers -
  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. By identifying the silos that hold back content production, amplification, and other elements important…

    Visual.lyin Content How To's- 15 readers -
  • Why You Should Ditch Your Elevator Pitch

    … In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 18 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • An Interview with Giles House, SVP and CMO, of CallidusCloud

    … Download the 2016 Sales and Marketing Sentiment Study[/button]Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue. We discuss CallidusCloud’s second annual Sales…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    … and quotas. It also isn’t a static field. Technology has changed sales as much as any other industry. Social media has given more ways to reach customers and things like email can be effective tools for those who know how to use it. This infographic from Bizness Apps shows the far-reaching impact tech has on sales, and how it’s changed the game. 19…

    Marketing Technology Blog- 19 readers -
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