Sales Enablement

  • The Content Marketing Journey, in 3 Stages

    … truly exciting happened: We hired our first CMO, Kelly Wenzel, and started the process of reaching full content marketing maturity. (If you want a sense of her marketing strategy chops, just read this piece.) What that means for our content marketing: Over the next few months, we’re embarking on a content marketing journey. We’re partnering…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 23 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 14 Factors Impacting Your Website Load Speed

    … – Browsers typically make requests back to the same server one at a time. If there are multiple domains or subdomains, elements can be requested simultaneously. Some companies deploy multiple subdomains for scripts, style sheets, and media to leverage the way browsers make those requests. If you’re loading multiple scripts or stylesheets, combining…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 13 Examples of How Site Speed Impacted Business Results

    … We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host…

    Douglas Karr/ Marketing Technology Blogin How To's- 29 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • What is Brand Advocacy? How Do You Cultivate It?

    … advocates. The downside, of course, is that there’s a large advocacy gap where businesses are not doing a good job of identifying or enlisting the assistance of potential brand advocates. Over half of all companies don’t even know who their brand advocates are. JitBit has put together this infographic, 15 Reasons Why Brand Advocacy is the Bedrock…

    Douglas Karr/ Marketing Technology Blogin How To's- 25 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 34 readers -
  • How to Improve Your Sales Team’s Performance

    … So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to sit down…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • 7 Reasons Why Lead Forms are Dead

    … information, it’s as if it goes into a black hole… until a sales rep calls them up, of course. After consumers submit their contact information, the hope is that someone from the company will reach back out with the information and resources they’re looking for. Now, if I’ve learned anything as a frequent online shopper, the true purpose of these…

    Marketing Technology Blog- 16 readers -
  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … them a buy now or a fix it call-to-action that is much more in line with their expectations. Lesson: You need something clear and bold to explain what you are to a Loiterer. Back to the Mall Let’s assume that something about the store has attracted you. This is the point at which you enter the store because you’re just trying to get a sense…

    Marketing Technology Blog- 26 readers -
  • 13 Ways that Content Is Monetized Online

    … to violate the Search Engine’s terms of service and may even be asking you to violate federal regulations by not disclosing the monetary relationship. Influence – If you’re a well-known individual in your industry, you may be sought out by influencer platforms and public relations companies to help them pitch their products and services via articles…

    Douglas Karr/ Marketing Technology Blogin Content- 31 readers -
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