Sales Enablement

    • InsideView Fuels Go-to-Market Success with Targeting Intelligence

      Pressure on CMOs is quickly mounting as they’re given more direct responsibility for revenue growth, including more budget and systems resources to make it happen. “Great,” you say! Finally some respect for marketers. But the challenge is now they’re being held more accountable for delivering measurable results – and fast.

      Marketing Technology Blog- 17 readers -
    • All-American and CEO Jeremy Bloom Discusses Integrate

      Unique amongst his industry peers, CEO Jeremy Bloom had an incredible career as a professional athlete. He’s a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. If that’s not enough, Jeremy was an All-American at the University of Colorado and a 5th round draft to the Philadelphia Eagles.

      Douglas Karr/ Marketing Technology Blog- 15 readers -
    • 5 Marketing Budget Mistakes to Avoid

      One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it.

      Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Will Sales People Be Replaced By Robots?

    … This!, does that mean that robots will be taking sales positions? On the high side of the prediction scale, Matthew King, Chief Business Development Officer at Pura Cali Ltd, says that 95% of salespeople will be replaced by artificial intelligence within 20 years. The Washington Post has a lower estimate in a recent article where they cite a 2013…

    Marketing Technology Blog- 22 readers -
  • We All Hate Spam and Cold-Calling… Until We Don’t

    … collateral we designed, I receive yet another email from the explainer video company. There were no unsubscribe links in the email, nor was their any powered by logos… but I’m quite certain he was utilizing a sales automation tool. The sales representative inserted some links of their latest work in the email and said that they’d like to offer…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Content Marketing Journey, in 3 Stages

    …-sheeters, and other key sales enablement resources for our sales team. We integrated lead scoring and marketing automation. We helped Contently continue to grow at a rapid pace, and along the way, we were named the Best B2B Content Marketing by The Drum and the Best Brand Publication by Digiday. By the end of this period, we started to ensure…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • You’re Probably Spending More Time Managing Data Than Marketing

    … that they spend as little time as possible dealing with it. Marketers are looking for a way to automate the data and intelligence gathering process and use it to fuel their primary goal — identified by the survey as supporting sales by generating qualified leads. About Leadspace: Leadspace’s Audience Management Platform enables B2B companies to better engage…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … been around for as long as marketing has. It’s a strategy that treats each account as a market one, allowing for total cohesion between sales and marketing. Today, it’s being more readily employed by marketers due to the increased use of interconnected data and robust analytics within marketing. On top of that, data is becoming more real-time…

    Marketing Technology Blog- 30 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    … Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment. On Tango…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 14 Factors Impacting Your Website Load Speed

    …. Compression – Web servers that incorporate gzip compression of web resources, images that are compressed, scripts and CSS that are minified to remove extraneous space can all have a dramatic improvement in website load speed. Lazy Loading – Why load images if the element isn’t actually visible on a page? If you notice on our site, as you scroll…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
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