Sales Enablement

    • 13 Ways that Content Is Monetized Online

      A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.

      Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
    • Why You Should Ditch Your Elevator Pitch

      In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone comes out of their corner swinging.

      Douglas Karr/ Marketing Technology Blog- 15 readers -
    • Clarity Attacks Buzzwordsmithiness On Contact

      A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of ...

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … invitation is designed to be the lowest level of commitment you can ask of a prospect – simply spend some time to find out more. The learn more call-to-action is also one of the most commonly used online strategies to get prospects to provide information. All of content marketing is essentially a learn more strategy. Any free offer that teaches your…

    Marketing Technology Blog- 13 readers -
  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. It’s not in an organization’s best…

    Visual.lyin Content How To's- 10 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … abandoning the strategy we developed. It had successfully grown the company’s online demand several times over in the years. He sneered that he knew better. So I responded that we’d be back when he left the company. Years later and I fear we’re close – the company has lost all the momentum we provided them… and then some. I may have burned my bridges…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • An Interview with Giles House, SVP and CMO, of CallidusCloud

    … activities, product strategy, communications, brand and sales enablement programs. An Interview with Giles House Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. If you don’t see the interview – be sure to click through to our post to listen. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    … Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more…

    Marketing Technology Blog- 15 readers -
  • Webinar: The Subtle Art of Content Marketing as Sales Enablement

    … read what my prospects shared, and shared what they read? I started sending them helpful content about their industry that addressed common pain points. This, in turn, generated an ongoing conversation. I was offering them something of value. In this webinar, I explain how using content as a talking point will help you build strong relationships…

    The Content Strategistin Content- 22 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … The last time we did a podcast with Brett Evans, we heard his amazing advice on the Do’s and Don’ts of Writing Effective Prospecting Emails. Brett returns with another amazing interview where he walks through 4 principles to keep handy in the sales process for creating desire with your prospect. Sales is not simply a process, it’s also…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Are Lead Forms Dead?

    … drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information and connectivity available to them keeps evolving and reshaping their behavior. As a result, your buyers have grown far more knowledgeable, discerning, demanding, and distracted. In all…

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … into your company’s DNA. While your Growth Team owns the ‘growth roadmap’, or the growth initiatives you plan on implementing within a given timeframe, everyone in the organization should feel a sense of ownership in the process. Ensure you have the right analytics and data infrastructure in place. Don’t fly blind. When starting any growth…

    Marketing Technology Blog- 16 readers -
  • The Do’s and Don’ts of Holiday Branding According to 99designs

    …. Advertise “holiday sales” rather than “Christmas sales,” send cards proclaiming “Happy Everything” and post messages on your social media channels celebrating each winter holiday as it arrives. Do: give back Charitable giving is beneficial for both your karma and your bottom line. It’s a way to put your name out into your community and make your…

    Marketing Technology Blog- 14 readers -
Get the top posts daily into your mailbox!
More from around the web