Sales Enablement

    • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

      Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more important for the sales rep for that to happen.

      Marketing Technology Blog- 14 readers -
    • Sales and Marketing Alignment: Top Predictions for the Future

      We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … and resources, but clients often come to us with neither. They want a magic bullet. Too many agencies are happy to sign them up and set expectations that they are the magic bullet, only to be fired by the client down the road for missed expectations. I see some agencies with incredible outbound sales teams that recognize this, don’t care, and just…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Webinar: The Subtle Art of Content Marketing as Sales Enablement

    … read what my prospects shared, and shared what they read? I started sending them helpful content about their industry that addressed common pain points. This, in turn, generated an ongoing conversation. I was offering them something of value. In this webinar, I explain how using content as a talking point will help you build strong relationships…

    The Content Strategistin Content- 22 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … connection with your prospect. Utilize the herd mentality to show prospects they’re safe with others who have made the same decision. If the decision sounds risky, your prospect may be less likely to want your solution. Use scarcity to explain that the opportunity must be taken advantage of or could be lost. This could be a deadline…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Are Lead Forms Dead?

    … as a digital sales rep (as you should), static content sprinkled with lead forms is akin to a sales rep who hogs the conversation, sounds like a broken record, and delivers the same tone-deaf pitch to any prospect that crosses his path. Contrast that with a sales rep who ask questions, listens, and delivers helpful answers. Someone who’s remembered…

    Jenn Lisak/ Marketing Technology Blog- 8 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … into your company’s DNA. While your Growth Team owns the ‘growth roadmap’, or the growth initiatives you plan on implementing within a given timeframe, everyone in the organization should feel a sense of ownership in the process. Ensure you have the right analytics and data infrastructure in place. Don’t fly blind. When starting any growth…

    Marketing Technology Blog- 12 readers -
  • The Do’s and Don’ts of Holiday Branding According to 99designs

    …. Advertise “holiday sales” rather than “Christmas sales,” send cards proclaiming “Happy Everything” and post messages on your social media channels celebrating each winter holiday as it arrives. Do: give back Charitable giving is beneficial for both your karma and your bottom line. It’s a way to put your name out into your community and make your…

    Marketing Technology Blog- 10 readers -
  • MailButler: Finally, An Assistant for Apple Mail that Rocks!

    … As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and inbox…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 28 readers -
  • Pimex: Manage and Monetize Your Marketing Leads

    … We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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