Sales Enablement

    • 3 Ways Sales Conversations Have Changed Over The Years

      Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation.

      Marketing Technology Blog- 13 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … and completeness. InsideView powers sales and marketing execution InsideView’s SaaS-based business applications put the power of Targeting Intelligence directly into sales and marketing workflows and seamlessly integrate into Marketing Automation and CRM systems. InsideView Target – Build highly-customized prospect lists to engage the right…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    … revenue. Integrate’s Demand Orchestration Software empowers demand generation marketers, marketing operations professionals, agencies and media providers to automate top-of-funnel demand marketing efforts. It works with marketing automation and CRM systems, as well as ABM and predictive software, to build holistic demand marketing engines…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Will Sales People Be Replaced By Robots?

    … the Luddites were on the wrong side of history and the supporters of technology were on the right. But, then went on to say, I’m not so completely certain now. So, wait! Should salespeople worry? Hopefully, it’s a matter of working with and not against. Salesforce Einstein is an artificial intelligence (AI) program which is connected to every…

    Marketing Technology Blog- 22 readers -
  • We All Hate Spam and Cold-Calling… Until We Don’t

    … On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email. A week later, I get another email with a similar note. A week later, another one. I…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Content Marketing Journey, in 3 Stages

    … truly exciting happened: We hired our first CMO, Kelly Wenzel, and started the process of reaching full content marketing maturity. (If you want a sense of her marketing strategy chops, just read this piece.) What that means for our content marketing: Over the next few months, we’re embarking on a content marketing journey. We’re partnering…

    Joe Lazauskas/ The Content Strategistin Content- 26 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … and scalable through Data-as-a-Service (DaaS) platforms. These insights help marketers better understand and identify their most lucrative accounts, which in turn equips them to prioritize resources when engaging those accounts through the sales funnel. ABM has even become central to our own business development strategy here at Dun & Bradstreet. We…

    Marketing Technology Blog- 31 readers -
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