Sales Enablement

    • Why Your Company Should Be Implementing Live Chat

      We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Future of Self-Executing Contracts Using Blockchain

    … What if contracts could automatically self-execute if certain conditions are met? In this infographic, The Power of Smart Contracts on the Blockchain, Etherparty describes just how this isn’t the future – Smart Contracts are becoming the reality. Smart contracts could take the subjective nature of contract qualification and negotiation out…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting

    … their experiences. As a result, they started to think differently about how they could engage more with their customers and stay motivated. Product and Marketing Updates. We like to close the gap between your company and your customers, as well as between your product developers, your marketers and your salespeople. Instead of inviting your marketing…

    Marketing Technology Blog- 20 readers -
  • 3 Ways Sales Conversations Have Changed Over The Years

    … Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we…

    Marketing Technology Blog- 13 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … use for all our clients documented graphically in our Agile Marketing Journey. Along with the journey, I want digital marketing specialists to always have a process when sitting down to plan out any initiative. I called this checklist the Marketing Initiative Worksheet – it’s not limited to campaigns, it’s about every marketing effort you make…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 19 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … opportunities that would otherwise accelerate top-line growth. InsideView Targeting Intelligence Solutions InsideView helps companies redefine their go-to-market strategies from a volume-based to a more targeted approach. Its Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more…

    Marketing Technology Blog- 20 readers -
  • All-American and CEO Jeremy Bloom Discusses Integrate

    … and predictably scale sales pipeline and revenue. Preview Integrate’s Demand Orchestration Software Download a Sponsored Marketing Whitepaper: 2017 Content Marketing Insights for B2B Marketers Gain data-driven insights to optimize your demand generation content strategy. Download Now Download a Sponsored Marketing Whitepaper: 2017 Content Marketing…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Will Sales People Be Replaced By Robots?

    … in a manner that closely approximates a human response. Salesforce isn’t the only one in the AI game. Recently, Microsoft acquired SwiftKey, a maker of an AI powered keyboard that predicts what to type, as well as Wand Labs, a developer of AI powered chatbot and customer service technologies, and Genee, an AI powered smart scheduling assistant…

    Marketing Technology Blog- 22 readers -
  • We All Hate Spam and Cold-Calling… Until We Don’t

    … collateral we designed, I receive yet another email from the explainer video company. There were no unsubscribe links in the email, nor was their any powered by logos… but I’m quite certain he was utilizing a sales automation tool. The sales representative inserted some links of their latest work in the email and said that they’d like to offer…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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