Sales Enablement

    • Marketo Account-Based Marketing: What You Need to Know

      Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform.

      Marketing Technology Blogin How To's- 26 readers -
    • MailButler: Finally, An Assistant for Apple Mail that Rocks!

      As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and inbox zero is as realistic to me as a pink dinosaur.

      Douglas Karr/ Marketing Technology Blog- 8 readers -
    • The Do’s and Don’ts of Holiday Branding According to 99designs

      The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical social media stream consists of sna ...

      Marketing Technology Blog- 5 readers -
  • 7 Tips to Build a Successful Growth Marketing Machine

    … As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product…

    Marketing Technology Blog- 1 readers -
  • Pimex: Manage and Monetize Your Marketing Leads

    … We don’t have an active business development team at our agency, so we know that we lose track of leads and miss out on opportunities that could be perfect. Hubspot reports that 79% of marketing leads never convert into sales. Additionally: 25% of marketers who adopt mature lead management processes report that sales teams contact prospects…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 55+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have set up through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The State of Agile Marketing in 2016

    … Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The New ABC’s of Retail: Always Be Connecting

    … Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … today, they’d find an entirely new sales process, reporting tools, and resources. Agencies continue to have advantages over hiring because they can balance the costs of expertise and tools across their clients. A consultant or agency just needs to attack the problem, not all the other issues surrounding the customer’s business. Companies…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Always Be Closing: 10 Statistics Driving Sales Change

    … The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work…

    Douglas Karr/ Marketing Technology Blog- 4 readers -
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