Sales Enablement

  • The Content Marketing Journey, in 3 Stages

    … I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013. We’ve always wanted to help brands create…

    Joe Lazauskas/ The Content Strategistin Content- 24 readers -
  • 5 Steps to Winning at Account-Based Marketing

    … Account-based marketing (ABM) is gaining ground among B2B marketers. According to a recent study, 2017 B2B Programmatic Outlook, 73% of B2B marketers currently use or plan to adopt ABM in 2017. And it’s for good reason: ABM’s ROI can outperform all other B2B marketing investments. ABM is hardly a new concept. In fact, some argue that ABM has…

    Marketing Technology Blog- 27 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    …-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated, real-life business environments. This can provide a much better engagement in remote sales, trade show environments, briefing centers, analyst…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 14 Factors Impacting Your Website Load Speed

    … them into the fewest number of files will improve performance as well. Content Delivery Network – Believe it or not, geography plays a role in the time it takes to load your site. If you’re close to your server, it’s quick. If you’re across a continent, it’s slower. A CDN can download your images regionally and serve them faster to your audience…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • 13 Examples of How Site Speed Impacted Business Results

    … We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • What is Brand Advocacy? How Do You Cultivate It?

    … As I look back at the last decade of our own agency’s clientele, many customers have come and gone who we inadvertently met through our inbound marketing efforts. However, the foundation of our business has been word-of-mouth marketing from those customers we’ve produced results for over the years. In fact, three of the proposals that we’re…

    Douglas Karr/ Marketing Technology Blogin How To's- 26 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 39 readers -
  • How to Improve Your Sales Team’s Performance

    … salespeople around me in awe of how they pursue closing deals. One day, I hope to hire a sales team. It’s not that I don’t want to now – but I know that I need to get the right person in the door who can help us reach our potential. I watch many companies hire, turnover, and grind through inexperienced sales staff and I just can’t go that route. We…

    Douglas Karr/ Marketing Technology Blogin How To's- 18 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 17 readers -
  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … this occurrence. These are Loiterers, not even really prospects at this stage. They are people who are just coming to kind of hang out, and so we start off growing customers with that phase. How to Interact With a Loiterer: “Learn More” The very first call-to-action in any marketing strategy to even the most unqualified prospect is learn more. This basic…

    Marketing Technology Blog- 27 readers -
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