Sales Enablement

    • 7 Reasons Why Lead Forms are Dead

      Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable.

      Marketing Technology Blog- 13 readers -
    • How to Improve Your Sales Team’s Performance

      So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to sit down at a sales meeting! I did nothing to p ...

      Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • Selling Online: Detecting Your Prospect’s Buying Triggers

    … One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major…

    Marketing Technology Blog- 15 readers -
  • 13 Ways that Content Is Monetized Online

    … per click on this platform. These systems also allow you backup advertisements – we utilize Google Adsense for that. And they allow house ads where we can use affiliate ads as a backup as well. Native Advertising – I have to tell you that this one makes me cringe a bit. Getting paid to publish an entire article, podcast, presentation, to make…

    Douglas Karr/ Marketing Technology Blogin Content- 19 readers -
  • How to Avoid & Destroy Silos that are Bad for Your Content Strategy

    … interest for a content team to work independently from other marketing functions, sales and customer success – all three use content in their daily jobs and can provide important information that can help a content marketer be better at their job. By identifying the silos that hold back content production, amplification, and other elements important…

    Visual.lyin Content How To's- 13 readers -
  • Why You Should Ditch Your Elevator Pitch

    … In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 14 readers -
  • Paperform: Fast, Intuitive, and Customizable Online Forms

    … Paperform enables anyone to create online forms or product pages quickly, intuitively, and to brand them as they like – all without writing code. Your forms are easy for your customers and communities to complete on mobile or desktop since they’re full responsive. Paperform includes the ability to publish unlimited forms, allow you to embed…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • An Interview with Giles House, SVP and CMO, of CallidusCloud

    … activities, product strategy, communications, brand and sales enablement programs. An Interview with Giles House Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. If you don’t see the interview – be sure to click through to our post to listen. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    … Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better price, but it goes deeper than that. A sales rep and a SMB owner have to get along, and it’s more…

    Marketing Technology Blog- 16 readers -
  • Webinar: The Subtle Art of Content Marketing as Sales Enablement

    … read what my prospects shared, and shared what they read? I started sending them helpful content about their industry that addressed common pain points. This, in turn, generated an ongoing conversation. I was offering them something of value. In this webinar, I explain how using content as a talking point will help you build strong relationships…

    The Content Strategistin Content- 23 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … connection with your prospect. Utilize the herd mentality to show prospects they’re safe with others who have made the same decision. If the decision sounds risky, your prospect may be less likely to want your solution. Use scarcity to explain that the opportunity must be taken advantage of or could be lost. This could be a deadline…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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