Sales Marketing Alignment

  • 5 Ways to Align Sales and Marketing to Boost Revenue

    … opportunities and objections your sales team is hearing. Strategically nurture your lead lists – sales is motivated to get the quick sale, so they may abandon more lucrative marketing leads that may take longer. Define sales qualified lead (SQL) criteria – marketing often tosses every registration across as a lead, but online marketing often produces many…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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