Sales Performance

  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    …. Material in this context would typically affect multiple facets of the organization, including: The go-to market strategy (channels, marketing, products, pricing, target audience) The supporting infrastructure (sales ops, processes, technology) People-related factors such as selling skills and hiring plans In most cases, transformation…

    Marketing Technology Blog- 5 readers -
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