Sales Presentations

  • Do People Trump Content in Marketing?

    … executives recently involved in significant business purchases. Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70…

    Eric Wittlake/ {grow}in Content- 15 readers -
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