Sales Presentations

  • Do People Trump Content in Marketing?

    …% of the buying process is now digital.” But Sirius, to their credit, looked at this again. According to their research, more than 50% of buyers talked to a sales person at the beginning of the buying process. For more complex purchases, the figure increases to two-thirds! The most impactful “content” according to their research? A sales presentation…

    Eric Wittlake/ {grow}in Content- 11 readers -