Sales Qualified Leads

  • Why Your B2B Marketing Needs an Early Warning System

    … an early warning system that helps turn leads into results. Too little, too late Modern marketers generally measure campaign success by closed won deals or via a near-term proxy, like Sales Qualified Leads (SQLs). The problem with this is 4-fold. To start, it ignores and under-reports engaged users who simply don’t want to speak with Sales. These…

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