Sales Strategy

  • A Rookie’s Guide to CES

    … After more than a decade in “the industry,” I finally got my opportunity to attend CES last week. Years of begging and pleading didn’t get me a ticket. Heck, creating the world’s most original RFP “in partner with CEA” didn’t even get me a ticket. But this year, I was heading up a sales team, and a lunch meeting with Xbox at The Cosmopolitan…

    The Content Strategist- 21 readers -
  • This Simple Trick Will Help You Read People Better

    … They say there are two types of people in the world: those who think there are two types of people, and those who don’t. It’s an old joke. But according to sales guru Dr. Tony Alessandra, dividing people up along two specific dimensions can be quite useful for something we could all get a little better at: reading people. Just as understanding…

    Shane Snow/ The Content Strategist- 4 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … by: What you are selling To whom you are selling In what industry sector To address what business requirement(s) Against what competitor(s) What’s a sales leader to do? There is no silver-bullet. A multi-threaded approach is your best bet. You HAVE to educate, you HAVE to coach, you HAVE to implement new processes and deliver new…

    Marketing Technology Blog- 5 readers -