Sales Strategy

  • A Rookie’s Guide to CES

    … After more than a decade in “the industry,” I finally got my opportunity to attend CES last week. Years of begging and pleading didn’t get me a ticket. Heck, creating the world’s most original RFP “in partner with CEA” didn’t even get me a ticket. But this year, I was heading up a sales team, and a lunch meeting with Xbox at The Cosmopolitan…

    The Content Strategist- 25 readers -
  • This Simple Trick Will Help You Read People Better

    … They say there are two types of people in the world: those who think there are two types of people, and those who don’t. It’s an old joke. But according to sales guru Dr. Tony Alessandra, dividing people up along two specific dimensions can be quite useful for something we could all get a little better at: reading people. Just as understanding…

    Shane Snow/ The Content Strategist- 4 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … I was invited to take part in a recent panel discussion at the Sales Management Association’s Sales Productivity Conference in Atlanta. The session was focused on Sales Transformation, with the panelists providing their thoughts and insights on best practices and critical success factors. One of the first discussion points attempted to define…

    Marketing Technology Blog- 5 readers -