Sales Strategy

  • A Rookie’s Guide to CES

    … After more than a decade in “the industry,” I finally got my opportunity to attend CES last week. Years of begging and pleading didn’t get me a ticket. Heck, creating the world’s most original RFP “in partner with CEA” didn’t even get me a ticket. But this year, I was heading up a sales team, and a lunch meeting with Xbox at The Cosmopolitan…

    The Content Strategist- 23 readers -
  • This Simple Trick Will Help You Read People Better

    … that a person attempts to exercise over situations or other people.” Like any business lesson, it seems, you can squeeze this one into a two-by-two matrix: On each end of the openness spectrum you get open and guarded. Open people tend to: Be described as “warm, responsive, informal, personable” Easily form relationships Be talkative…

    Shane Snow/ The Content Strategist- 4 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … things like changes in buying, technology shifts and new competitive entrants. New products, mergers and acquisitions and a change of management represent internal factors. The panel agreed that changes in buyer behavior are one of the most common triggers for a transformation. Change in buying behavior is a symptom of: Buyers’ increased access…

    Marketing Technology Blog- 5 readers -