Sales Strategy

  • A Rookie’s Guide to CES

    … After more than a decade in “the industry,” I finally got my opportunity to attend CES last week. Years of begging and pleading didn’t get me a ticket. Heck, creating the world’s most original RFP “in partner with CEA” didn’t even get me a ticket. But this year, I was heading up a sales team, and a lunch meeting with Xbox at The Cosmopolitan…

    The Content Strategist- 25 readers -
  • This Simple Trick Will Help You Read People Better

    … They say there are two types of people in the world: those who think there are two types of people, and those who don’t. It’s an old joke. But according to sales guru Dr. Tony Alessandra, dividing people up along two specific dimensions can be quite useful for something we could all get a little better at: reading people. Just as understanding…

    Shane Snow/ The Content Strategist- 4 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … the rub. Even if the rep understands the motivation, if the behavioral shift is just too difficult to assimilate and consume – be it for filling out account plans, updating a CRM system or following a different process – it can become a self-fulfilling prophecy and you’re back to square one before you know it. This is one of the reasons why…

    Marketing Technology Blog- 5 readers -