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We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward.
… The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation device, or rated handshake that is going to get someone to buy your…
… We’ve been working with our sales enablement sponsor, FatStax, for quite a few months now. Their mobile sales platform has exploded in growth – especially since supporting iOS on iPhone in addition to iPad (Android is coming early next year). When we sat down and began speaking to their customers on why the platform is so popular we heard…
…, not instantaneously. With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each team staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together…