Sales Versus Marketing

  • The Frustration of Marketing to the Sales Organization

    … used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want to get out on the water and throw your lure. The more rods you have and the faster you can get them all in the water, the greater the chances that something will bite. The problem is that the fish may not be where your boat is, may not like the bait…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Sales and Marketing: The Original Game of Thrones

    … This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We…

    Douglas Karr/ Marketing Technology Blog- 18 readers -