Sales Versus Marketing

  • The Frustration of Marketing to the Sales Organization

    … calls and closes do. While we honestly try to avoid working with sales-driven organizations, when they really push us to, it’s imperative that we provide great communication and reporting with the leading indicators they can connect the dots with. Share of Voice – most of the time that sales-driven organizations know they need marketing is when…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Sales and Marketing: The Original Game of Thrones

    … be able to provide overall analysis on how their efforts are helping the sales representative. That’s why I appreciate the conclusion of this infographic – pointing to how marketing automation – with lead grading / scoring, lead nurturing and reporting will help the sales team and direct the marketing team to improving overall acquisition…

    Douglas Karr/ Marketing Technology Blog- 18 readers -