Sales Versus Marketing

  • The Frustration of Marketing to the Sales Organization

    … what kind of level of effort is being deployed by your competitors that you have to combat. Supporting Sales Material – we were working with a sales-driven organization where we worked on their positioning first, then produced some brilliantly branded material for their sales teams. The problem was that they didn’t include the actual team members…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Sales and Marketing: The Original Game of Thrones

    … This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We…

    Douglas Karr/ Marketing Technology Blog- 17 readers -