Sales Versus Marketing

  • The Frustration of Marketing to the Sales Organization

    … calls and closes do. While we honestly try to avoid working with sales-driven organizations, when they really push us to, it’s imperative that we provide great communication and reporting with the leading indicators they can connect the dots with. Share of Voice – most of the time that sales-driven organizations know they need marketing is when…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Sales and Marketing: The Original Game of Thrones

    … This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We…

    Douglas Karr/ Marketing Technology Blog- 16 readers -