Sales Versus Marketing

  • The Frustration of Marketing to the Sales Organization

    … used for quite a while with marketing is fishing. If you’re a sales driven organization, you just want to get out on the water and throw your lure. The more rods you have and the faster you can get them all in the water, the greater the chances that something will bite. The problem is that the fish may not be where your boat is, may not like the bait…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Sales and Marketing: The Original Game of Thrones

    … be able to provide overall analysis on how their efforts are helping the sales representative. That’s why I appreciate the conclusion of this infographic – pointing to how marketing automation – with lead grading / scoring, lead nurturing and reporting will help the sales team and direct the marketing team to improving overall acquisition…

    Douglas Karr/ Marketing Technology Blog- 17 readers -