Sales Whitepapers

  • Tips to Writing Whitepapers that Drive Sales

    Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details and supporting data.

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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