Salesforce

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.
Posts about Salesforce
    • Tips and Best Practices for Testing Salesforce Integrations

      Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way of doing a Salesforce test and a bad way.

      Marketing Technology Blogin Content- 27 readers -
    • How to Map Your Customer Journeys

      A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand.

      Douglas Karr/ Marketing Technology Blogin How To's- 25 readers -
    • Unlock Facebook With a Physical Security Key?

      Facebook announced support for physical security keys with certain web browsers and mobile devices. Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages.

      David Cohen/ AllFacebookin Social Google Facebook- 23 readers -
  • How to Map Your Customer Journeys

    … the data points into stages within a timeline (spine) that incorporates the interactions like inquiries, comparisons, and decisions. Include your marketing efforts at each point. Interpret the data and analyze each stage or touchpoint to make the journey easier, faster, or more pleasant. Salesforce produced this beautiful infographic, Customer…

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    …. The method should be such that it can be reusable across different tests. Build Large Test Data Sets before startTest – Since your tests will be running in different sandbox and production environments, build large test data sets before you call startTest to ensure the test has full execution limits. By default, Salesforce Github runs tests…

    Marketing Technology Blog- 17 readers -
  • 7 Companies That Should Buy Medium, Because Why Not?

    … It’s time to panic about another social network. Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing it’s ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed…

    Joe Lazauskas/ The Content Strategistin Social- 24 readers -
  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … with a core sales offering, and last month revealed its new social media product. Currently at about 45 employees, Pachter expects to grow the company with about 10 new employees each month to reach 500 employees in the next five years. “I’m focused on building for scale,” Pachter says. “I want leaders to be non-essential to performance. I tend…

    Street Fight- 24 readers -
  • What is Social Media Monitoring? Everything You Should Know!

    … effective means of garnering a prospective customer’s trust. This infographic from Salesforce and Unbounce walks through the terminology and basics of social media monitoring. From terminology – like the difference between listening, monitoring, management, analytics, and intelligence – to the actual techniques for your brand to engage on social media effectively. What is Social Media Monitoring © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 30 readers -
  • How We Built Our Content Marketing Stack to Drive 10x ROI

    … marketing stacks into four categories: suite, platform, multi-platform, and bus. According to Brinker, most martech companies began as a suite: a single solution provided by one vendor. This suite model eventually gave way to the platform as leading vendors developed software that also allow for additional plugins. Think of it like a web browser…

    The Content Strategistin Content How To's- 13 readers -
  • Pipedrive: Visibility Into Your Sales Pipeline

    … arranged by their likely close date next to deals you’ve already closed for easy comparison. Data Import and Export – Import from Base CRM, Batchbook, Capsule CRM, Close.io, Highrise, Maximizer, NetSuite CRM, Nimble, Nutshell, PipelineDeals, Redtail CRM, Sage ACT!, Salesforce, Saleslogix, SugarCRM, and Zoho CRM. Mobile Apps – Android and iOS…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks

    … Street Fight Daily: Guardian to Sell Its Data, What Facebook’s Marketplace Lacks October 4, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Guardian Moves to Separate Data from Inventory, with Monetization Model to Follow…

    Street Fightin Facebook- 11 readers -
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