Salesforce Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.
Posts about Salesforce
  • AddEvent: Add to Calendar Service for Websites and Newsletters

    …, and that change will be reflected on all of your subscribers’ calendars. Events (for newsletters and social sharing) – enable users to add your events to their calendars no matter where they learn about them – be it newsletters, social media like facebook or twitter, or campaign tools like MailChimp, Marketo, or Salesforce. AddEvent’s event tool makes…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Workflows: Best Practices for Automating Today’s Marketing Department

    …. For example, you can create rules to automatically route an individual document or a group of related documents to a specific folder. Or define searchable, custom tags that sync with Customer Relationship Management (CRM) systems and automatically link to certain documents to aid in tracking and reporting. Smart Rules allow you to do significant process…

    Marketing Technology Blog- 19 readers -
  • How Technology Is Revolutionizing B2B Events

    …, if business is going well, both sides may be content with the status quo instead of pushing to re-evaluate and improve. Most marketers already use CRMs like Salesforce to track and attribute deal accelerations to events. But there’s plenty of room to build a data-driven process. As of this spring, 15 percent of decision-makers don’t integrate their event…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    …, brands could look for junior hires who have sound technical skills, and help them develop better marketing fluency as they grow in the role. That may sound a little unconventional for now, but it could be where companies are headed. In the Salesforce report, 59 percent of respondents claimed that traditional marketing roles limited…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Will Sales People Be Replaced By Robots?

    … This!, does that mean that robots will be taking sales positions? On the high side of the prediction scale, Matthew King, Chief Business Development Officer at Pura Cali Ltd, says that 95% of salespeople will be replaced by artificial intelligence within 20 years. The Washington Post has a lower estimate in a recent article where they cite a 2013…

    Marketing Technology Blog- 22 readers -
  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    … Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way…

    Marketing Technology Blogin Content- 36 readers -
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