Salesforce

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.
Posts about Salesforce
  • Why It’s Time to Rebuild Traditional Marketing Teams

    …, brands could look for junior hires who have sound technical skills, and help them develop better marketing fluency as they grow in the role. That may sound a little unconventional for now, but it could be where companies are headed. In the Salesforce report, 59 percent of respondents claimed that traditional marketing roles limited…

    Jordan Teicher/ The Content Strategistin EMail- 30 readers -
  • Will Sales People Be Replaced By Robots?

    … in a manner that closely approximates a human response. Salesforce isn’t the only one in the AI game. Recently, Microsoft acquired SwiftKey, a maker of an AI powered keyboard that predicts what to type, as well as Wand Labs, a developer of AI powered chatbot and customer service technologies, and Genee, an AI powered smart scheduling assistant…

    Marketing Technology Blog- 22 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    … Salesforce testing will help you validate your customized Salesforce integrations and functionalities with other enterprise applications. A good test covers all Salesforce modules from accounts to leads, from opportunities to reports, and from campaigns to contacts. As is the case with all tests, there is a good (effective and efficient) way…

    Marketing Technology Blogin Content- 36 readers -
  • How to Map Your Customer Journeys

    … the data points into stages within a timeline (spine) that incorporates the interactions like inquiries, comparisons, and decisions. Include your marketing efforts at each point. Interpret the data and analyze each stage or touchpoint to make the journey easier, faster, or more pleasant. Salesforce produced this beautiful infographic, Customer…

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • Unlock Facebook With a Physical Security Key?

    … Facebook announced support for physical security keys with certain web browsers and mobile devices. Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes for login approvals via text messages. He wrote…

    David Cohen/ AllFacebookin Social Google Facebook- 37 readers -
  • How to Map Your Customer Journeys

    … the data points into stages within a timeline (spine) that incorporates the interactions like inquiries, comparisons, and decisions. Include your marketing efforts at each point. Interpret the data and analyze each stage or touchpoint to make the journey easier, faster, or more pleasant. Salesforce produced this beautiful infographic, Customer…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • Tips and Best Practices for Testing Salesforce Integrations

    … more, The Apex Interactive Debugger (or simply Apex) by Force.com should be used. Note you can also use Salesforce Lightning Inspector, a chrome extension, to specifically test Salesforce Lightning. Apex is a Force.com platform proprietary programming language that bears great similarities with Java. It is an object oriented, case-insensitive…

    Marketing Technology Blog- 22 readers -
Get the top posts daily into your mailbox!
More from around the web