Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    … cut it when trying to reach your customers. Brands must customize their marketing efforts to meet the individual needs of consumers. It is nearly time to begin building those important holiday campaigns, so we have compiled a list of online tools to aid in your efforts to pinpoint your marketing. Google Analytics It comes as no surprise…

    Marketing Technology Blogin EMail- 25 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 17 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • The Complete Guide to Advertising on Instagram (Infographic)

    … Featured Jobs Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Account Executive/Sales Planner Influenster New York, NY Freelance Associate Editor Sleep Media New York, NY See more Jobs…

    Justin Lafferty/ AllFacebookin Social- 10 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    … Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast…

    Justin Lafferty/ Inside Facebookin Social- 8 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically. Worse yet, there’s a shortage of analytics talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    …, trying to decide on their own if they made the right decision or not. They need personalized confirmation that they’ve opted-in to a mutually beneficial relationship that will reap benefits for years to come. I heard this sentiment echo the loudest in a presentation from Jeffrey K. Rohrs (VP Marketing Insights, Salesforce Marketing Cloud) titled…

    Danielle Look/ Relevancein Social Content How To's- 7 readers -
  • STUDY: Combine Email Marketing with Facebook Ads

    … Preferred Marketing Developers, email marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, engagement data, ad impressions and transaction data, also finding that: 18 percent of targeted subscribers opened at least one email but did not see ad impressions. 27 percent were exposed…

    David Cohen/ AllFacebookin Social EMail Facebook- 13 readers -
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