Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    … marketing messages accordingly. Google Analytics is perfect for businesses large and small as the suite is available on a freemium model. On a higher tier of the software there is the availability of an SDK for analyzing the performance of your mobile app with customers. Salesforce Marketing Cloud Salesforce Marketing Cloud is an incredibly…

    Marketing Technology Blogin EMail- 19 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 13 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … double opt-in may be required, like Canada, Germany, Turkey and Japan. Lead ads now available in the ads create tool: Lead ads are now available in the ads create tool, giving more advertisers access to create them. To set up a lead ad in the ads create tool, select, “Collect leads for your business,” as your campaign objective. Advertisers can also…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • The Complete Guide to Advertising on Instagram (Infographic)

    … Featured Jobs Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Account Executive/Sales Planner Influenster New York, NY Freelance Associate Editor Sleep Media New York, NY See more Jobs…

    Justin Lafferty/ AllFacebookin Social- 10 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    … Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast…

    Justin Lafferty/ Inside Facebookin Social- 8 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … relationships with your customers? Salesforce Marketing Cloud found that 86% of senior-level marketers agree that having a cohesive customer journey is essential but only 29% of enterprise companies actually rate themselves as effective at creating that journey. That’s a huge gap! And I believe technology and resources cover that spread. We’re still…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    …, trying to decide on their own if they made the right decision or not. They need personalized confirmation that they’ve opted-in to a mutually beneficial relationship that will reap benefits for years to come. I heard this sentiment echo the loudest in a presentation from Jeffrey K. Rohrs (VP Marketing Insights, Salesforce Marketing Cloud) titled…

    Danielle Look/ Relevancein Social Content How To's- 6 readers -
  • STUDY: Combine Email Marketing with Facebook Ads

    … Preferred Marketing Developers, email marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, engagement data, ad impressions and transaction data, also finding that: 18 percent of targeted subscribers opened at least one email but did not see ad impressions. 27 percent were exposed…

    David Cohen/ AllFacebookin Social EMail Facebook- 13 readers -
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