Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    … cut it when trying to reach your customers. Brands must customize their marketing efforts to meet the individual needs of consumers. It is nearly time to begin building those important holiday campaigns, so we have compiled a list of online tools to aid in your efforts to pinpoint your marketing. Google Analytics It comes as no surprise…

    Marketing Technology Blogin EMail- 39 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … metrics. Tie your metrics to a monetary value. Update your reporting—make projections and improvements. Salesforce Marketing Cloud said in a blog post accompanying its infographic: Your social media campaign does have a quantifiable ROI from the total revenue directly generated by your campaign. Before using this formula, you have to determine the value…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
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