Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    … cut it when trying to reach your customers. Brands must customize their marketing efforts to meet the individual needs of consumers. It is nearly time to begin building those important holiday campaigns, so we have compiled a list of online tools to aid in your efforts to pinpoint your marketing. Google Analytics It comes as no surprise…

    Marketing Technology Blogin EMail- 32 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 62 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … of quantifiable data tracked by the platforms themselves, Google Analytics and third-party software that is tailored specifically to your company’s social media marketing efforts. From your data sources–including your marketing automation software–run reports, make projections and find ways to improve. Continue reading the infographic below for more details on calculating your social media ROI.…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 20 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • The Complete Guide to Advertising on Instagram (Infographic)

    … Featured Jobs Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Account Executive/Sales Planner Influenster New York, NY Freelance Associate Editor Sleep Media New York, NY See more Jobs…

    Justin Lafferty/ AllFacebookin Social- 10 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    … Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast…

    Justin Lafferty/ Inside Facebookin Social- 9 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … relationships with your customers? Salesforce Marketing Cloud found that 86% of senior-level marketers agree that having a cohesive customer journey is essential but only 29% of enterprise companies actually rate themselves as effective at creating that journey. That’s a huge gap! And I believe technology and resources cover that spread. We’re still…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    …, trying to decide on their own if they made the right decision or not. They need personalized confirmation that they’ve opted-in to a mutually beneficial relationship that will reap benefits for years to come. I heard this sentiment echo the loudest in a presentation from Jeffrey K. Rohrs (VP Marketing Insights, Salesforce Marketing Cloud) titled…

    Danielle Look/ Relevancein Social Content How To's- 9 readers -
  • STUDY: Combine Email Marketing with Facebook Ads

    … Preferred Marketing Developers, email marketing outfit Salesforce Marketing Cloud, and the two companies said they analyzed anonymized email subscriber data, engagement data, ad impressions and transaction data, also finding that: 18 percent of targeted subscribers opened at least one email but did not see ad impressions. 27 percent were exposed…

    David Cohen/ AllFacebookin Social EMail Facebook- 13 readers -
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