Salesforce Marketing Cloud

    • 5 Tools to Help Tailor Your Marketing During the Holidays

      The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year. In today’s world a shotgun approach will no longer cut it when trying to reach your customers.

      Marketing Technology Blogin EMail- 13 readers -
  • The Customer Journey and Optimove Retention Automation

    … customer micro-segments. These hundreds of small, homogenous groups of customers within the customer database can be hyper-targeted with very effective personalized communications. A big chunk of the micro-segmentation engine relies on predictive behavior modeling: the product applies advanced mathematical and statistical techniques to transactional…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 8 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 11 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • The Complete Guide to Advertising on Instagram (Infographic)

    … Featured Jobs Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Account Executive/Sales Planner Influenster New York, NY Freelance Associate Editor Sleep Media New York, NY See more Jobs…

    Justin Lafferty/ AllFacebookin Social- 10 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    … Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast…

    Justin Lafferty/ Inside Facebookin Social- 5 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically. Worse yet, there’s a shortage of analytics talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    …, trying to decide on their own if they made the right decision or not. They need personalized confirmation that they’ve opted-in to a mutually beneficial relationship that will reap benefits for years to come. I heard this sentiment echo the loudest in a presentation from Jeffrey K. Rohrs (VP Marketing Insights, Salesforce Marketing Cloud) titled…

    Danielle Look/ Relevancein Social Content How To's- 5 readers -
  • STUDY: Combine Email Marketing with Facebook Ads

    … percent. Salesforce Marketing Cloud director of content and global research Kyle Lacy wrote in a blog post introducing the results: Marketers consistently strive to understand how digital channels work together to drive the customer journey. However, when it comes to two of the workhorses of digital marketing — email and advertising — we rarely get…

    David Cohen/ AllFacebookin Social EMail Facebook- 12 readers -
Get the top posts daily into your mailbox!