Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    …. Once you have used your online forms to capture a lead you can use a new form to push for a sale. Why not use another form to re-engage customers after their purchase with a feedback form relevant to their purchase? Email on Acid Email marketing is always an important aspect of any marketing strategy, and you should always be concerned about…

    Marketing Technology Blogin EMail- 36 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 70 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 27 readers -
  • The Complete Guide to Advertising on Instagram (Infographic)

    … Featured Jobs Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Account Executive/Sales Planner Influenster New York, NY Freelance Associate Editor Sleep Media New York, NY See more Jobs…

    Justin Lafferty/ AllFacebookin Social- 10 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    … Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast…

    Justin Lafferty/ Inside Facebookin Social- 9 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    Nearly a month after ExactTarget’s Connections 2014 conference has ended, the event’s overarching message – that the customer’s journey is the reward – is so relevant to my daily professional life that I find remnants of it almost everywhere I turn. As marketers, we can mostly all agree that the ultimate goal of our profession is to obtain the coveted conversion – to assist th ...

    Danielle Look/ Relevance- 11 readers -
Get the top posts daily into your mailbox!