Salesforce Marketing Cloud

  • 5 Tools to Help Tailor Your Marketing During the Holidays

    … marketing messages accordingly. Google Analytics is perfect for businesses large and small as the suite is available on a freemium model. On a higher tier of the software there is the availability of an SDK for analyzing the performance of your mobile app with customers. Salesforce Marketing Cloud Salesforce Marketing Cloud is an incredibly…

    Marketing Technology Blogin EMail- 39 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 76 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
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