• Fanatical Prospecting – Book Interview

    … one reason for an empty pipe is the failure of sales teams to prospect. This has created an epidemic in sales. Salespeople consistently miss quota and look to marketing to keep the leads flowing. However, marketing can only d so much. Salespeople must play their part and actively prospect for new opportunities. Q: What is the key concept behind…

    Heidi Cohen/ Heidi Cohen- 13 readers -
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