Sam Slaughter

  • Why Your Brand Needs to Have an Opinion

    … by a unique perspective. GE’s excellent content has been powered by Beth Comstock’s belief that her team has a responsibility to spur innovation by tirelessly reporting on the next-level experiments going on inside the company. Virgin’s content empire has been built on the back of Richard Branson’s unique and irreverent take on the world. Moz has built…

    Joe Lazauskas/ The Content Strategist- 18 readers -
  • Study: 3 Freelancing Trends Marketers Need to Know About

    … To marketers, freelancers often fall into two categories: low-cost cogs in a machine or respected creative partners. For those marketers interested in building long-lasting content programs, the latter should be preferred. After all, it’s in their best interests. Marketers who have a reputation for valuing their freelancers could see big…

    Jordan Teicher/ The Content Strategist- 17 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.

    Alyssa Hertig/ The Content Strategist- 9 readers -
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