Sam Slaughter

  • Why Your Brand Needs to Have an Opinion

    … a diehard audience thanks to Rand Fishkin’s devotion to helping marketers in any way he can. As Fishkin once told me, “We really don’t think about content marketing as being part of our funnel. It’s part of our mission.” An evolving process When you go past bland platitudes and actually capture what ideas your company stands for, you’ve gone a long…

    Joe Lazauskas/ The Content Strategist- 19 readers -
  • Study: 3 Freelancing Trends Marketers Need to Know About

    … To marketers, freelancers often fall into two categories: low-cost cogs in a machine or respected creative partners. For those marketers interested in building long-lasting content programs, the latter should be preferred. After all, it’s in their best interests. Marketers who have a reputation for valuing their freelancers could see big…

    Jordan Teicher/ The Content Strategist- 18 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 9 readers -
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