Sam Slaughter

  • Why Your Brand Needs to Have an Opinion

    … by a unique perspective. GE’s excellent content has been powered by Beth Comstock’s belief that her team has a responsibility to spur innovation by tirelessly reporting on the next-level experiments going on inside the company. Virgin’s content empire has been built on the back of Richard Branson’s unique and irreverent take on the world. Moz has built…

    Joe Lazauskas/ The Content Strategist- 17 readers -
  • Study: 3 Freelancing Trends Marketers Need to Know About

    … To marketers, freelancers often fall into two categories: low-cost cogs in a machine or respected creative partners. For those marketers interested in building long-lasting content programs, the latter should be preferred. After all, it’s in their best interests. Marketers who have a reputation for valuing their freelancers could see big…

    Jordan Teicher/ The Content Strategist- 16 readers -
  • So Brands Are Producing Lots of Content. What’s Next?

    … enough, we did just that to close out the Contently Summit last Thursday, as Contently VP of Content Sam Slaughter and CEO Joe Coleman sat down for a smoke-free fireside chat to discuss the future of content marketing with moderator Neil Chase. In a rapid-fire session, they explained that brands are going to be asking much different questions…

    Alyssa Hertig/ The Content Strategistin Content- 7 readers -
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