Samsung Mobile

  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 11 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … adopters, B2B companies patterned their approaches after their B2C peers. But while B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy. For niche business services, taking a generalized checklist approach to social media simply…

    AllFacebookin Social Facebook Twitter- 20 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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