Sandwich Board

A sandwich board is a type of advertisement composed of two boards (holding a message or graphic) and being either:Carried by a person, with one board in front and one behind, creating a "sandwich" effect; orSet up (for example next to a store advertising its goods) in a triangle shape, hinged along the top. The carried version is usually attached to straps acting as suspenders, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer. Sandwich boards are most typically deployed in busy pedestrian areas and advertise businesses within easy walking distance.
Posts about Sandwich Board
  • Agency creatives’ advertising-themed Halloween costume ideas

    … “Prankvertising” because, you know, that stuff is so dead now. I-Ping Chiang, art director, JWT New York Costume idea: Viral banner ad What you need: A thermometer, cardboard and yellow “quarantine” tape Draw a banner ad on cardboard, wrap the tape around yourself, and put the thermometer in your mouth. Infect people by touching them as you walk…

    Shareen Pathak/ Digiday- 4 readers -
  • 25 Tactics To Overcome A Bad Small Business Location

    … is in an obscure location, place a sign to direct people to your business. Of course, check that the sign is legal. Hand out flyers. Distribute paper flyers for your business on a well-trafficked corner near your business. If you’ve got a food related business, consider offering samples. Use old-fashioned sandwich board advertising. Have someone…

    Heidi Cohen/ Heidi Cohenin Social Mobile YouTube- 12 readers -
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