Sapientnitro

Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Posts about Sapientnitro
  • 3 Beacon Trends to Watch in 2015

    … Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. And beacons…

    Linda Bustos/ Get Elastic- 20 readers -
  • Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards

    … successful partnerships with Netflix and HBO Latino on campaigns for “Orange is the New Black” and “Game of Thrones,” respectively. A panel of 16 judges, with representation from Eleven, BBH and SapientNitro, chose the finalists from more than 130 entries. The judges evaluated entries on creativity, innovation, results, and consumer value. The full list…

    Erin Phillips/ Digiday- 20 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 18 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … their work cut out for them. The Video Awards judges came from Partners + Napier, Eleven, Sapientnitro, Core Creative, and more. For a full list of our judges see here. The Video Awards Gala will be held on January 15th 2015 at the Highline Ballroom, tickets are available here With more than 18 million views, “Dear Kitten” — produced by Buzzfeed…

    Erin Phillips/ Digiday- 16 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … A Flavor Best Branded Viral Video R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game Best Facebook Branding Campaign SmartWool Best Social Creative JCPenney for Go USA Mittens Best Social Engagement Campaign Resolution Media with Lowe’s™ Fix in Six Vine Campaign Best Social Media Platform Innovation MRY with Coca-Cola…

    Digidayin Twitter- 12 readers -
  • 8 discoveries from our marketing technologist survey

    …, Sheldon Monteiro — the marketing technologist CTO of SapientNitro — took the initiative to design a survey with Decision Analyst, a market research firm. SapientNitro sponsored this effort — and provided 3 iPad Minis for the drawing. We asked the chiefmartec.com community to participate — readers like you and attendees at the recent MarTech conference…

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • 3 Trends Transforming Education Publishing

    … for their educational offerings. “What’s next” is the transformation of textbooks into rich learning experiences. We’re excited to announce McGraw-Hill Education has selected Elastic Path as its preferred ecommerce platform, along with SapientNitro and Adobe Experience Manager, to create a world class, singular e-commerce destination for finding and accessing learning solutions that deliver a personalized experience. Tags: education, publishing …

    Linda Bustos/ Get Elastic- 8 readers -
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