Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Posts about Sapientnitro
  • 3 Beacon Trends to Watch in 2015

    … (as opposed to out-of-sight active and passive beacons). The beacons serve as an access point to additional information, relevant to the product in question (with less friction than QR codes or looking up reviews on a mobile app). Requested beacons also have the ability to tap into user’s context to personalize content and recommendations, while…

    Linda Bustos/ Get Elastic- 17 readers -
  • Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards

    … of finalists is available on the Video Awards site. Digiday will honor the winners at the Digiday Video Awards Gala on January 15th, 2015 at Highline Ballroom. Buy your tickets here and check out the Digiday Video Awards finalist sizzle reel below: The post Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards appeared first on Digiday. …

    Erin Phillips/ Digiday- 19 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 15 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … their work cut out for them. The Video Awards judges came from Partners + Napier, Eleven, Sapientnitro, Core Creative, and more. For a full list of our judges see here. The Video Awards Gala will be held on January 15th 2015 at the Highline Ballroom, tickets are available here With more than 18 million views, “Dear Kitten” — produced by Buzzfeed…

    Erin Phillips/ Digiday- 15 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … in the fall of 2011, but INNOCEAN’s Chop Shop App took that to the next level, prompting the show’s fanatical fanbase to directly engage with Hyundai vehicles in the Walking Dead universe. Working with Walking Dead creator Robert Kirkman, INNOCEAN developed the Chop Shop App, enabling Walking Dead fans to create their Hyundai zombie survival machines…

    Digidayin Twitter- 11 readers -
  • 8 discoveries from our marketing technologist survey

    …, Sheldon Monteiro — the marketing technologist CTO of SapientNitro — took the initiative to design a survey with Decision Analyst, a market research firm. SapientNitro sponsored this effort — and provided 3 iPad Minis for the drawing. We asked the community to participate — readers like you and attendees at the recent MarTech conference…

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
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