Sapientnitro

Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Posts about Sapientnitro
  • 3 Beacon Trends to Watch in 2015

    … (as opposed to out-of-sight active and passive beacons). The beacons serve as an access point to additional information, relevant to the product in question (with less friction than QR codes or looking up reviews on a mobile app). Requested beacons also have the ability to tap into user’s context to personalize content and recommendations, while…

    Linda Bustos/ Get Elastic- 21 readers -
  • Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards

    … successful partnerships with Netflix and HBO Latino on campaigns for “Orange is the New Black” and “Game of Thrones,” respectively. A panel of 16 judges, with representation from Eleven, BBH and SapientNitro, chose the finalists from more than 130 entries. The judges evaluated entries on creativity, innovation, results, and consumer value. The full list…

    Erin Phillips/ Digiday- 21 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 18 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … their work cut out for them. The Video Awards judges came from Partners + Napier, Eleven, Sapientnitro, Core Creative, and more. For a full list of our judges see here. The Video Awards Gala will be held on January 15th 2015 at the Highline Ballroom, tickets are available here With more than 18 million views, “Dear Kitten” — produced by Buzzfeed…

    Erin Phillips/ Digiday- 16 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … MOBI AWARDS Best Integrated Mobile/Cross Media Campaign R/GA London – Beats Music Best iPad/ Tablet Advertising Campaign Conde Nast Media Group and WIRED for The Connective Best Location Based Campaign Starcom MediaVest Group for P&G Pantene Best Mobile/Social Integrated Campaign R/GA New York – Jay Z Magna Carta Holy Grail App…

    Digidayin Twitter- 12 readers -
  • 8 discoveries from our marketing technologist survey

    …, Sheldon Monteiro — the marketing technologist CTO of SapientNitro — took the initiative to design a survey with Decision Analyst, a market research firm. SapientNitro sponsored this effort — and provided 3 iPad Minis for the drawing. We asked the chiefmartec.com community to participate — readers like you and attendees at the recent MarTech conference…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • 3 Trends Transforming Education Publishing

    … for their educational offerings. “What’s next” is the transformation of textbooks into rich learning experiences. We’re excited to announce McGraw-Hill Education has selected Elastic Path as its preferred ecommerce platform, along with SapientNitro and Adobe Experience Manager, to create a world class, singular e-commerce destination for finding and accessing learning solutions that deliver a personalized experience. Tags: education, publishing …

    Linda Bustos/ Get Elastic- 8 readers -
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