Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Posts about Sapientnitro
  • 3 Beacon Trends to Watch in 2015

    … Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. And beacons…

    Linda Bustos/ Get Elastic- 21 readers -
  • Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards

    … successful partnerships with Netflix and HBO Latino on campaigns for “Orange is the New Black” and “Game of Thrones,” respectively. A panel of 16 judges, with representation from Eleven, BBH and SapientNitro, chose the finalists from more than 130 entries. The judges evaluated entries on creativity, innovation, results, and consumer value. The full list…

    Erin Phillips/ Digiday- 23 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    … wayfinding tools in-store. They want access to digital loyalty program information. Soon they’ll want to pay by phone in-store. The Accenture study reports: 88% of consumers would use mobile tools to gather loyalty points or take advantage of real-time promotions in-store 82% would use endless-aisle features like ordering out-of-stock items…

    Linda Bustos/ Get Elastic- 19 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    …; Pepsi Max Test Drive 2.0 Best Mobile Video Advertising Tremor Video and MGSCOMM for HBO Latino 20th Century Fox, Moxie and Rovio Horizon Media & AdColony for Jack in the Box, “Late Night Slot Machine” Best Social Video Advertising INNOCEAN USA and Hyundai Motor America 0-60 In Less Than A Vine MRY for Visa “Olympics” Virool for “Go…

    Erin Phillips/ Digiday- 17 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    …” Best Mobile Creative R/GA New York – The Nike SB AppNike Best Mobile Direct Response Campaign Red Roof Inn & 360i for “Turning Flight Cancellations into Hotel Reservations” Best Mobile Platform Innovation Hang w/ Mobile Application Best Mobile Website SapientNitro / Chrysler Group Mobile Brand Websites Redesign The post Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards appeared first on Digiday. …

    Digidayin Twitter- 12 readers -
  • 8 discoveries from our marketing technologist survey

    … specialized? Is that a good or bad development, given that a large part of the marketing technologist role should be about bridging silos? See the attached infographic for more about each. 2. Less than 26% of today’s marketing technologists have a STEM undergrad degree. …and just 19% had a STEM (Science, Technology, Engineering, or Math) graduate degree…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • 3 Trends Transforming Education Publishing

    … for their educational offerings. “What’s next” is the transformation of textbooks into rich learning experiences. We’re excited to announce McGraw-Hill Education has selected Elastic Path as its preferred ecommerce platform, along with SapientNitro and Adobe Experience Manager, to create a world class, singular e-commerce destination for finding and accessing learning solutions that deliver a personalized experience. Tags: education, publishing …

    Linda Bustos/ Get Elastic- 9 readers -
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