Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services.
Posts about Sapientnitro
  • 3 Beacon Trends to Watch in 2015

    … already boasts 33 million active users; iWatch users can receive offers and recipes, for example, or tap into shopping lists created in the app with a hands-free experience. Conde Nast and WebMD are rumored to also be rolling out iBeacon-iWatch projects. Will more brands and retailers follow? We’ll be “watching.” Tags: beacons, contextual commerce, omnichannel …

    Linda Bustos/ Get Elastic- 23 readers -
  • Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards

    … of finalists is available on the Video Awards site. Digiday will honor the winners at the Digiday Video Awards Gala on January 15th, 2015 at Highline Ballroom. Buy your tickets here and check out the Digiday Video Awards finalist sizzle reel below: The post Innocean USA, Hyundai lead the pack of finalists for the Digiday Video Awards appeared first on Digiday. …

    Erin Phillips/ Digiday- 25 readers -
  • Omnichannel vs Multichannel and the Store of the Future

    …. According to this year’s Insights 2014 report by SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, and 61% want to use “any device” (PC, smartphone or tablet) to help them shop. Accenture found 73% of North American consumers have showroomed at least once…

    Linda Bustos/ Get Elastic- 21 readers -
  • Battle of the brands at the Digiday Video Awards, Pepsi vs. Purina Friskies

    … Light – Inspired by Ansel Adams Best Video Campaign – BtoB Beam Suntory and Starcom MediaVest Group for LiquidThread Bradley and Montgomery for Microsoft Exchange (MEC, Microsoft Exchange Conference) Cardlytics for Cardlytics, Card-Linked Marketing Best Video Creative BuzzFeed & Purina’s Dear Kitten MRY for Visa – “Michael Sam” OMD &…

    Erin Phillips/ Digiday- 18 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    …” Best Mobile Creative R/GA New York – The Nike SB AppNike Best Mobile Direct Response Campaign Red Roof Inn & 360i for “Turning Flight Cancellations into Hotel Reservations” Best Mobile Platform Innovation Hang w/ Mobile Application Best Mobile Website SapientNitro / Chrysler Group Mobile Brand Websites Redesign The post Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards appeared first on Digiday. …

    Digidayin Twitter- 13 readers -
  • 8 discoveries from our marketing technologist survey

    …, Sheldon Monteiro — the marketing technologist CTO of SapientNitro — took the initiative to design a survey with Decision Analyst, a market research firm. SapientNitro sponsored this effort — and provided 3 iPad Minis for the drawing. We asked the community to participate — readers like you and attendees at the recent MarTech conference…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • 3 Trends Transforming Education Publishing

    … for their educational offerings. “What’s next” is the transformation of textbooks into rich learning experiences. We’re excited to announce McGraw-Hill Education has selected Elastic Path as its preferred ecommerce platform, along with SapientNitro and Adobe Experience Manager, to create a world class, singular e-commerce destination for finding and accessing learning solutions that deliver a personalized experience. Tags: education, publishing …

    Linda Bustos/ Get Elastic- 10 readers -
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