Sarah Matista

  • How to Boost Your Brand With Instagram for Business

    … to drive traffic to your site, promote engagement and generate sales. There’s no doubt that Instagram will roll out further improvements and features in the near future, given how rapidly the platform is positioning itself in the digital marketing and advertising space. We can’t wait to see how small businesses take advantage of this new advertising outlet and claim more market share through Instagram. Sarah Matista is the marketing communications manager for Vistaprint’s digital services division. …

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  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

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