Sarah Ross

  • The Battle for Influencers: How Social Influence Has Changed

    … built the community known as Nerdfighters, and Tobuscus who started as a vlogger and now runs several video-gaming channels. Brent Rivera joined YouTube in 2009 and has been called the Internet’s most famous teenager. He realized he could be influential when he received 100 likes on one of his early videos. “I was really, really pumped,” he said. “I…

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