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… of Facebook as demand fulfillment when it is more about demand generation.They ask, “How can I find someone looking to hire a search-engine-optimization firm?,” when the correct mindset is, “How do I get people to trust me and see me as a SEO expert?” Many businesses fail to get results with Facebook ads. By focusing on their products…
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.