Sarah Synder

  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

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  • P&G to Scale Back Targeted Facebook AdsP&G to Scale Back Targeted Facebook Ads
    Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.