Sarah Synder

  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

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  • P&G to Scale Back Targeted Facebook AdsP&G to Scale Back Targeted Facebook Ads
    Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.