Sarah Ware

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 26 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … in the category. As brands invest more into successful ongoing influencer marketing strategies, they will see sales increasing both digitally and in-store, along with an increase in organic brand mentions across all social channels. And they will do so by taking control of their strategy and building their own influencer networks. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. 2017 image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 31 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content–something any brand can do when paired with the right influencer. Weave your brand into their narrative, and you’ll have overwhelming success. Sarah Ware is CEO of influencer marketing firm Markerly. …

    AllTwitterin Social YouTube- 29 readers -
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