Sarah Ware

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 21 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … in the category. As brands invest more into successful ongoing influencer marketing strategies, they will see sales increasing both digitally and in-store, along with an increase in organic brand mentions across all social channels. And they will do so by taking control of their strategy and building their own influencer networks. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. 2017 image courtesy of Shutterstock. …

    AllFacebookin Social YouTube- 24 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … and “bad” sponsored content is quality. Social media is visually stimulating, particularly with platforms like Snapchat and Instagram. With these graphic-heavy platforms growing in use year after year, we’ve seen content quality increase in parallel. Followers have set the bar high for content requirements as they have become accustomed to images…

    AllTwitterin Social YouTube- 26 readers -
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