Sarah Ware

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool…

    AllTwitterin Social- 18 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 22 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content–something any brand can do when paired with the right influencer. Weave your brand into their narrative, and you’ll have overwhelming success. Sarah Ware is CEO of influencer marketing firm Markerly. …

    AllTwitterin Social YouTube- 23 readers -
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