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As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool in 2017.
…. They understand that celebrities are a wasted expense, that influencers are not exclusive, that influencer networks are very limited in their potential reach since they rely on “in-network” influencers that have signed up for all of the influencer networks and that marketplaces hose them on the influencer prices, often at four to 10 times the cost. That’s…
… content that is relevant to the consumer and another opportunity for them to engage with your brand. Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. ROI image courtesy of Shutterstock. …
… eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content–something any brand can do when paired with the right influencer. Weave your brand into their narrative, and you’ll have overwhelming success. Sarah Ware is CEO of influencer marketing firm Markerly. …