Sarah Ware

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 25 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    … the daily shares of more than 2 million people across Instagram, YouTube, blogs, Pinterest and Vine is that there are authentic people that you can discover and forge relationships with to be brand ambassadors and manage within your own influencer network. By owning these relationships and bringing these influencers into your own influencer network…

    AllFacebookin Social YouTube- 30 readers -
  • 9 Ways to Measure and Receive ROI from Influencer Marketing

    … content that is relevant to the consumer and another opportunity for them to engage with your brand. Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. ROI image courtesy of Shutterstock. …

    AllFacebookin Social Display Facebook Retargeting YouTube- 26 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … ranges. In the 1,000 to 10,000 range, non-sponsored content performs slightly higher than sponsored content, but there is a clear switch in the 10,000 to 100,000 range and above, where sponsored content received greater engagement. The reason for this is that sponsored content, when done correctly, evokes emotions and includes a call to action…

    AllTwitterin Social YouTube- 29 readers -
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