Sarah Ware

  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … results. When working with major brands like Nike and AMC Theatres, the biggest question we get asked is: What is the best way to engage with a micro-influencer to start a campaign? When working with mega-celebrities, it’s generally easy–they have agents or marketing representatives you can reach out to directly to initiate contracts, and you work…

    AllTwitterin Social- 25 readers -
  • Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

    …. They understand that celebrities are a wasted expense, that influencers are not exclusive, that influencer networks are very limited in their potential reach since they rely on “in-network” influencers that have signed up for all of the influencer networks and that marketplaces hose them on the influencer prices, often at four to 10 times the cost. That’s…

    AllFacebookin Social YouTube- 30 readers -
  • 9 Ways to Measure and Receive ROI from Influencer Marketing

    … content that is relevant to the consumer and another opportunity for them to engage with your brand. Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. ROI image courtesy of Shutterstock. …

    AllFacebookin Social Display Facebook Retargeting YouTube- 26 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content–something any brand can do when paired with the right influencer. Weave your brand into their narrative, and you’ll have overwhelming success. Sarah Ware is CEO of influencer marketing firm Markerly. …

    AllTwitterin Social YouTube- 29 readers -
Get the top posts daily into your mailbox!