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Influencer marketing took a huge leap forward in 2016, as brands began to fully realize the power behind social media and those with loyal and engaged followings. As the CEO of an influencer marketing platform for five years, I’ve seen firsthand how brands have successfully and unsuccessfully navigated these previously unchartered waters.
… content that is relevant to the consumer and another opportunity for them to engage with your brand. Influencer marketing is a powerful tool for brands, but influencer marketing backed by data is the holy grail. Utilize the information available to you to maximize your campaigns and generate results that move the needle. Sarah Ware is the co-founder and CEO of influencer marketing technology partner Markerly. ROI image courtesy of Shutterstock. …
… eye to the sponsored versus non-sponsored content debate. What they really care about is the quality and genuine nature of the content–something any brand can do when paired with the right influencer. Weave your brand into their narrative, and you’ll have overwhelming success. Sarah Ware is CEO of influencer marketing firm Markerly. …