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  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 31 readers -
  • Pinterest’s Pin It Button Is Now a Save Button

    … Goodbye, Pinterest Pin It button. Hello, Pinterest Save button. Pinterest announced in a blog post by product manager Steven Walling that the Pin It button is now the Save Button, both inside and outside of Pinterest. According to Walling, the motivation behind the change is making Pinterest easier to understand for its users outside…

    David Cohen/ AllFacebook- 10 readers -
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