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  • The Value of Paid Social

    … followers based on shared interests. Like most other channels, organic provides value, but only up to a certain point. We know that Pinterest is a huge driver of traffic (usually net new), and that its organic tools like the Save button are big drivers of this traffic. Organic performance can help guide creative strategy for promoted content. We…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Pinterest’s Pin It Button Is Now a Save Button

    … Goodbye, Pinterest Pin It button. Hello, Pinterest Save button. Pinterest announced in a blog post by product manager Steven Walling that the Pin It button is now the Save Button, both inside and outside of Pinterest. According to Walling, the motivation behind the change is making Pinterest easier to understand for its users outside…

    David Cohen/ AllFacebook- 11 readers -
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