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  • The Value of Paid Social

    … pixel capabilities, which enable tracking of on-site actions and audiences for retargeting. Measurement: Measurement studies allow brands to track online and in-store actions. Here is a breakdown of organic versus paid activity, by social platform: Twitter Twitter is a real-time platform where users seek out the latest news and updates. Users…

    AllTwitterin Social Facebook Twitter Retargeting- 25 readers -
  • Pinterest’s Pin It Button Is Now a Save Button

    … Goodbye, Pinterest Pin It button. Hello, Pinterest Save button. Pinterest announced in a blog post by product manager Steven Walling that the Pin It button is now the Save Button, both inside and outside of Pinterest. According to Walling, the motivation behind the change is making Pinterest easier to understand for its users outside…

    David Cohen/ AllFacebook- 10 readers -
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