Sb Nation

    • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

      Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens in thousands of building elevators and ...

      Street Fightin Content- 15 readers -
  • Facebook Live at the NFL Draft

    … of Facebook Live in use before and during this year’s NFL draft (embedded below), from the NFL, as well as: NFL teams: Buffalo Bills, Miami Dolphins, Dallas Cowboys, Houston Texans, Carolina Panthers, San Diego Chargers, Indianapolis Colts, New York Jets. Media: Fox Sports, Bleacher Report, ESPN, 120 Sports, Campus Insiders, SB Nation, CSN Mid-Atlantic, Yahoo Sports. Readers: Did you follow the NFL Draft on Facebook? …

    David Cohen/ AllFacebookin Social Facebook- 23 readers -
  • ‘How Snapchat Built a Business by Confusing Olds’ and 4 Other Stories You Should Read

    … is terrified of pissing off the corporate sponsors that fund its massive internal ad agency. No wonder everyone makes fun of them. Bloomberg: How Snapchat Built a Business By Confusing Olds Selected by Jordan Teicher, senior editor After reading this feature on Snapchat’s advertising prospects, I’m convinced that nobody in the ad industry really knows how…

    The Content Strategistin How To's- 19 readers -
  • 3 Things You Need to Know About Google Search Analytics

    … It wasn’t too long ago that search engine optimization was the online publishing world’s one true king. Shortly after I graduated college in 2011—the very height of the Bleacher Report-erization of web media—I briefly held a part-time, freelance job at SB Nation’s fledgling regional news desk. There, I helped drum up traffic by writing stories…

    The Content Strategistin Paid Search SEO Google- 16 readers -