Scaling

  • The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [SlideShare]

    …2017 is slated to be a huge year for Facebook and Instagram advertising. With 1.23 billion daily active users (DAU) on Facebook and over 400 million DAU on Instagram, advertisers have access to a massive audience with unlimited revenue potential. However, marketers need to evolve their advertising strategies to account for rising trends on either site. To help keep your team up-to-date and one step ahead of the competition, here are all the trends that will impact your Facebook and […]…

    Nanigansin Social- 13 readers -
  • Doubling Revenue in a 7 Figure Business – Biggest Lessons from 2016

    … While this site has only recently been revived, I want to continue the tradition of looking back at the past year and extracting the most valuable lessons and learning points from it. 2016 was another big year in my business and despite already being past the "small business" and "startup" stages, we managed to double our revenue again, over…

    IM Impact- 14 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 18 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 17 readers -
  • The Global Marketer’s Guide To APAC Holidays

    … 6 – Waitangi Day (New Zealand) February 8 – Korean New Year February 8 – Tet Nguyen Dan/Vietnamese New Year (Vietnam) February 8 – Chinese New Year February 14 – Valentine’s Day On March 8th, China celebrates International Women’s Day. This day recognizes women’s economic, political and social achievements. To mark the occasion, men buy…

    Nanigansin Social- 20 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 24 readers -
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