• How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 15 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … over the same timeframe and driving the overall CTR of these advertisers to increase as well. Advertiser Takeaway Before running your ads on Facebook’s Audience Network, make sure you’re iterating on ads that are proven drivers of revenue. Running a creative test is an easy way to make sure that you’re putting your money behind the best possible ads…

    Nanigansin Social- 12 readers -
  • The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 14 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 18 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … This post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company’s own employees can represent a kind of internal social media army. And when important messages need to be spread far…

    Hootsuitein Social- 27 readers -
  • How to Drive Value by Empowering Employees on Social Media

    ….” In this white paper, learn about the importance of implementing and scaling social media education across your organization in order to benefit from: The power of employee brand advocates Better connections for social selling Reducing risk by improving knowledge “What drives a company’s success? Adaptability and a focus on people. Great…

    Hootsuitein Social How To's- 14 readers -
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