• The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 9 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 15 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … This post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company’s own employees can represent a kind of internal social media army. And when important messages need to be spread far…

    Hootsuitein Social- 22 readers -
  • How to Drive Value by Empowering Employees on Social Media

    … Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about social media, and are now focused on delivering real value…

    Hootsuitein Social How To's- 13 readers -
  • 3 Digital Leaders Reveal How They Manage Social Media

    … “No one owns social, yet everyone owns it.” That was one insight shared in our recent webinar “Navigating Social: Cutting Through Complexity.” You can watch it here. In the webinar, we asked three experts to share their best tips for structuring teams, enabling employee advocates, and ensuring consistency as more business divisions and partners…

    Hootsuitein Social How To's- 8 readers -
  • Want Secure and Compliant Social Media? It Starts With Education

    … When speaking about social media with marketing and compliance teams in regulated markets, the conversation often revolves around tools and supervision. This is only one step in the process. Some of the most polished and well-thought out social organizations are making education a central part of their process. Making education the center…

    Hootsuitein Social- 8 readers -
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