• The Surprising Science Behind Influence and Persuasion

    I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B.

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • How to Use Urgency and Scarcity to Improve Conversions

    … the power of the human psyche to introduce a flood of conversions. Urgency and Scarcity will Improve Conversions First, I will explain what urgency and scarcity are. After that, I’ll share some tactical ways for introducing these strategies into your website. What is urgency? Urgency is when a buyer feels like they need to act quickly. Urgency…

    Neil Patel/ The Daily Egg- 29 readers -
  • WARNING! This Post Will Self Destruct In (10) Seconds.

    … Are you using scarcity to drive up your conversions? You should be. They don’t call it Cost-Per-Action for nothing. Scarcity is one of the key differences between direct response campaigns and branding campaigns. If your promoting any type of CPA offer you are being paid only for fresh juicy leads that you produce right now. Ads with high…

    Scotch & Salesin Affiliate- 4 readers -
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