Scenario Analysis

Scenario analysis is a process of analyzing possible future events by considering alternative possible outcomes (sometimes called "alternative worlds"). Thus, the scenario analysis, which is a main method of projections, does not try to show one exact picture of the future. Instead, it presents consciously several alternative future developments. Consequently, a scope of possible future outcomes is observable. Not only are the outcomes observable, also the development paths leading to the outcomes. In contrast to prognoses, the scenario analysis is not using extrapolation of the past. It does not rely on historical data and does not expect past observations to be still valid in the future.
Posts about Scenario Analysis
  • Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First

    … of effectiveness and efficiency. Doing so may require you to adopt a metrics framework. Armed with a framework and the performance targets defined in your marketing plan, you will be able to define your marketing dashboard components. Dashboard development is an iterative process that goes from static performance reporting to the ability to use the dashboard…

    MarketingProfs- 10 readers -
Get the top posts daily into your mailbox!