Schema.Org

    • Search and SEO in 2018

      2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the last decade(s), our computers have become faster and faster, and our phones have been catching up.

      Joost De Valk/ Yoast- 14 readers -
  • Five important updates to Google semantic search you might have missed

    ….” Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involve things like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed. But there are some eagle-eyed members of the search community who keep tabs…

    Search Engine Watchin Google- 21 readers -
  • Adding JSON-LD structured data with Google Tag Manager

    … You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how to implement…

    Yoastin Google- 22 readers -
  • New online SEO training: Structured data

    … If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to do just that! If you buy…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
    Earlier about the same topic:
  • SEO basics: What are rich snippets?

    … to help! As of tomorrow, Yoast offers an online training to teach you how to implement structured data so Google can show rich snippets. We’ll show you different strategies (from beginner to more advanced levels), so that everyone will be able to get started with structured data and get those rich snippets! Keep reading: ‘Structured data with Schema.org: the ultimate guide’ » …

    Marieke Van De Rakt/ Yoastin SEO- 20 readers -
  • Coming soon: Structured data training!

    … Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll…

    Marieke Van De Rakt/ Yoast- 16 readers -
    Earlier about the same topic:
  • Google Search Console and structured data

    … screen. Now we can fill in the URL (a product page, for example), select the type of markup we’d like to implement (Product Schema.org) and select if we just want to markup this single page or similar pages like it as well. We’ll only show multiple pages because marking up single pages shares the same core functionalities – only with fewer steps…

    Yoastin Google- 22 readers -
  • Google Tag Manager: an introduction

    … Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to explain why you should sign…

    Yoastin Google- 27 readers -
    Earlier about the same topic:
  • SEO basics: What is structured data?

    … You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 22 readers -
  • Google launches Fact Check in search results worldwide

    …; human intervention only occurs when user feedback is filed.” Will Fact Check show up next to all News stories? No. The first step towards Fact Check showing up alongside your results is to add ClaimReview Schema.org tags to your page’s source code, as in the example below from Snopes: A full list of the guidelines can be found on the Google…

    Search Engine Watchin Google- 24 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    … because some of these elements will be used in displaying your deals in SERP’s and not having them optimized can hurt your HPA performance. #4. Use Schema.org – Rich Snippets Schema.org rich snippets help to label your hotel website’s HTML code so that search engines, including Google, Yahoo and Bing, can better understand the content on your website…

    Search Engine Watchin Paid Search SEO- 24 readers -
  • Structured data with Schema.org: the ultimate guide

    … Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages…

    Yoast- 28 readers -
  • How to get mobile Rich Cards in Google

    … Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile. At first…

    Yoastin Google How To's- 27 readers -
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