Schema.Org

    • Structured data with Schema.org: the ultimate guide

      Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages with Schema.org.

      Yoast- 15 readers -
    • How to get mobile Rich Cards in Google

      Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile.

      Yoastin Google How To's- 16 readers -
  • Rich snippets everywhere

    …, and they are meant to directly inform users. In this article, we’ll briefly go over the different rich snippets and what they mean for SEO. What are rich snippets? First, let’s look at what regular snippets are. Snippets are the black lines of text beneath the title of the search result. Here you’ll read a piece of text introducing the individual search…

    Yoast- 11 readers -
  • Local business listings with Schema.org and JSON-LD

    … hours and maybe a possibility to make a reservation. Make sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Local SEO for WordPress Before we dive into the world of Schema.org, we’d like to remind you that our Local SEO for WordPress plugin…

    Yoast- 10 readers -
  • Rich snippets for product listings with Schema.org

    … You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been…

    Yoast- 12 readers -
  • Grow your business with ratings and reviews

    … sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Reviews Most of the times the ratings we discussed earlier are just half of a package deal. Ratings are great, and great ratings even greater. But if that rating is accompanied by a detailed…

    Michiel Heijmans/ Yoast- 13 readers -
  • Yoast SEO 3.5

    … We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to remove the change frequency and priority…

    Joost De Valk/ Yoast- 16 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 11 readers -
  • The complete beginner’s guide to Schema.org markup

    … be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating…

    Search Engine Watch- 12 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 14 readers -
  • Email Marketing 101: Schema.org for Email

    … Hello, smarty pants. Today’s Email Marketing 101 session is all about schema. Let’s dive in … More and more consumers are discovering their inbox is where the action is these days. Without even opening an email, they’re find themselves getting stuff done in their inbox—RSVP-ing to invitations, sharing ratings and reviews, tracking packages…

    Movable Ink Blogin EMail Google- 11 readers -
  • How to optimize your restaurant website

    …, perhaps repeat it in your footer, and definitely put it on your contact page. On your contact page, you might want to consider adding a route map as well. Schema.org/Restaurant Don’t just add the address, but mark it up the right way. That means you’ll have to add schema.org markup to your address. The most obvious schema.org variation would…

    Michiel Heijmans/ Yoastin How To's- 16 readers -
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