Schema.Org

  • Five important updates to Google semantic search you might have missed

    … on changes to semantic search, and let the rest of us know what’s up. To aid in those efforts, I’m rounding up five recent important changes to semantic search on Google that you might not have noticed. 100% of the credit for these observations goes to the Semantic Search Marketing Google+ group (and specifically its founder Aaron Bradley), which…

    Search Engine Watchin Google- 20 readers -
  • Adding JSON-LD structured data with Google Tag Manager

    … structured data with Google Tag Manager. We’ve just launched a brand new training on structured data and SEO. This training has an introductory price of $119. On July 2, this will jump to the regular price of $149. Want rich snippets for your site? Try our Structured data training » $ 119€ 119 - Buy now » Info Structured data with Google Tag Manager…

    Yoastin Google- 21 readers -
  • New online SEO training: Structured data

    … If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to do just that! If you buy…

    Marieke Van De Rakt/ Yoastin SEO- 18 readers -
    Earlier about the same topic:
  • SEO basics: What are rich snippets?

    … Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get them for your site. What are rich…

    Marieke Van De Rakt/ Yoastin SEO- 19 readers -
  • Coming soon: Structured data training!

    … Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this course, you’ll…

    Marieke Van De Rakt/ Yoast- 16 readers -
    Earlier about the same topic:
  • Google Search Console and structured data

    … Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Search Appearance section…

    Yoastin Google- 22 readers -
  • Google Tag Manager: an introduction

    … Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to explain why you should sign…

    Yoastin Google- 26 readers -
    Earlier about the same topic:
  • SEO basics: What is structured data?

    … You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO…

    Marieke Van De Rakt/ Yoastin SEO- 21 readers -
  • Google launches Fact Check in search results worldwide

    … After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. Google provided the following examples of Fact Check in action: We can see clearly the format taken: What the claim is, who made the claim, and whether the claim is verified by a reputable source. Two early sources that are set…

    Search Engine Watchin Google- 24 readers -
  • Local ranking factors that help your local business’ SEO

    … schema.org, either by adding LocalBusiness schema.org tags around your address details or via JSON-LD. Especially when using JSON-LD, you are serving your address details to a search engine in the most convenient way. Our Local SEO plugin makes adding that LocalBusiness schema to your pages a breeze. This is very much about what Google calls distance…

    Michiel Heijmans/ Yoastin SEO- 22 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    … because some of these elements will be used in displaying your deals in SERP’s and not having them optimized can hurt your HPA performance. #4. Use Schema.org – Rich Snippets Schema.org rich snippets help to label your hotel website’s HTML code so that search engines, including Google, Yahoo and Bing, can better understand the content on your website…

    Search Engine Watchin Paid Search SEO- 24 readers -
  • Structured data with Schema.org: the ultimate guide

    … Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info How to implement structured data with Schema.org Don’t be frightened, but here comes the technical part of the story. However, there’s nothing scary about adding the data to your pages, not any more thanks to JSON-LD. This JavaScript-based data format makes…

    Yoast- 28 readers -
  • How to get mobile Rich Cards in Google

    … Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile. At first…

    Yoastin Google How To's- 24 readers -
  • Rich snippets everywhere

    … Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets…

    Yoast- 25 readers -
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