Schema.Org

    • Local ranking factors that help your local business’ SEO

      If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located.

      Michiel Heijmans/ Yoastin SEO- 13 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    … because some of these elements will be used in displaying your deals in SERP’s and not having them optimized can hurt your HPA performance. #4. Use Schema.org – Rich Snippets Schema.org rich snippets help to label your hotel website’s HTML code so that search engines, including Google, Yahoo and Bing, can better understand the content on your website…

    Search Engine Watchin Paid Search SEO- 11 readers -
  • Structured data with Schema.org: the ultimate guide

    … Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info How to implement structured data with Schema.org Don’t be frightened, but here comes the technical part of the story. However, there’s nothing scary about adding the data to your pages, not any more thanks to JSON-LD. This JavaScript-based data format makes…

    Yoast- 21 readers -
  • How to get mobile Rich Cards in Google

    … Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile. At first…

    Yoastin Google How To's- 19 readers -
  • Rich snippets everywhere

    … the knowledge graph; this is the big block of information on the right-hand side. Various rich snippets Featured snippet Building blocks To get rich results, you need to add structured data to your site. The structured data is in a vocabulary called Schema.org and can be added to your page in different ways. First, you can use the classic formats…

    Yoast- 16 readers -
  • Local business listings with Schema.org and JSON-LD

    … One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews…

    Yoast- 14 readers -
  • Rich snippets for product listings with Schema.org

    … enhanced with Schema.org data. In this article, we’ll focus on Schema.org data for product listings. Already have Schema.org for your products? Learn how to handle your sale prices! Structured data for rich snippets The information in rich snippets doesn’t just magically appear; you have to add in the data to give Google the chance to add…

    Yoast- 13 readers -
  • Grow your business with ratings and reviews

    … thing for you as well. However, ratings and reviews are not just valuable for your customers alone: Google uses them in various ways too, as I’ll explain in this post. Moreover, I’ll show how you can help Google show ratings and reviews in the search results, with the right Schema.org markup. Ratings Ratings for your website or online shop can…

    Michiel Heijmans/ Yoast- 16 readers -
  • Yoast SEO 3.5

    … We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to remove the change frequency and priority…

    Joost De Valk/ Yoast- 18 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 20 readers -
  • The complete beginner’s guide to Schema.org markup

    … webpages. The full list of things that you can mark up with Schema can be found here. Although it seems extensive, it doesn’t by any means cover everything that you might want to feature on a webpage, so there will be some things that the vocabulary just doesn’t exist for yet. But the vocabulary is always being updated and expanded, and if you’re…

    Search Engine Watch- 17 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 18 readers -
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