Schema.Org

    • Google Tag Manager: an introduction

      Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool.

      Yoastin Google- 17 readers -
      Earlier about the same topic:
    • SEO basics: What is structured data?

      You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! New to SEO? Learn the Basics of SEO in our Basic SEO course » $ 199€ 199 - Buy now » Inf ...

      Marieke Van De Rakt/ Yoastin SEO- 15 readers -
    • Google Search Console and structured data

      Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Search Appearance section.

      Yoastin Google- 16 readers -
  • Coming soon: Structured data training!

    … access to over 75 minutes of training videos, lots and lots of reading material and challenging quiz questions. If you finish our course, you’ll receive a certificate and a badge to put on your site. If you buy one of our courses, you’ll also get access to the Yoast Updates. These updates keep you in the loop about new trends in SEO and WordPress…

    Marieke Van De Rakt/ Yoast- 12 readers -
    Earlier about the same topic:
  • Google launches Fact Check in search results worldwide

    …; human intervention only occurs when user feedback is filed.” Will Fact Check show up next to all News stories? No. The first step towards Fact Check showing up alongside your results is to add ClaimReview Schema.org tags to your page’s source code, as in the example below from Snopes: A full list of the guidelines can be found on the Google…

    Search Engine Watchin Google- 22 readers -
  • Local ranking factors that help your local business’ SEO

    … schema.org, either by adding LocalBusiness schema.org tags around your address details or via JSON-LD. Especially when using JSON-LD, you are serving your address details to a search engine in the most convenient way. Our Local SEO plugin makes adding that LocalBusiness schema to your pages a breeze. This is very much about what Google calls distance…

    Michiel Heijmans/ Yoastin SEO- 18 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    … because some of these elements will be used in displaying your deals in SERP’s and not having them optimized can hurt your HPA performance. #4. Use Schema.org – Rich Snippets Schema.org rich snippets help to label your hotel website’s HTML code so that search engines, including Google, Yahoo and Bing, can better understand the content on your website…

    Search Engine Watchin Paid Search SEO- 19 readers -
  • Structured data with Schema.org: the ultimate guide

    … Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages…

    Yoast- 25 readers -
  • How to get mobile Rich Cards in Google

    … make individual results available, or a list of items within a particular category. After that, a user can swipe through the results to find the best results within that category on your site. Let our SEO experts analyze and optimize your site: Get Yoast SEO Care! » $ 199€ 199 - Buy now » Info Which cards are available? When Google introduced Rich…

    Yoastin Google How To's- 22 readers -
  • Rich snippets everywhere

    … the knowledge graph; this is the big block of information on the right-hand side. Various rich snippets Featured snippet Building blocks To get rich results, you need to add structured data to your site. The structured data is in a vocabulary called Schema.org and can be added to your page in different ways. First, you can use the classic formats…

    Yoast- 24 readers -
  • Local business listings with Schema.org and JSON-LD

    … One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews…

    Yoast- 17 readers -
  • Rich snippets for product listings with Schema.org

    … enhanced with Schema.org data. In this article, we’ll focus on Schema.org data for product listings. Already have Schema.org for your products? Learn how to handle your sale prices! Structured data for rich snippets The information in rich snippets doesn’t just magically appear; you have to add in the data to give Google the chance to add…

    Yoast- 18 readers -
  • Grow your business with ratings and reviews

    … sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Reviews Most of the times the ratings we discussed earlier are just half of a package deal. Ratings are great, and great ratings even greater. But if that rating is accompanied by a detailed…

    Michiel Heijmans/ Yoast- 25 readers -
  • Yoast SEO 3.5

    … We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to remove the change frequency and priority…

    Joost De Valk/ Yoast- 23 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 25 readers -
Get the top posts daily into your mailbox!
More from around the web