Schema.Org

    • Google launches Fact Check in search results worldwide

      After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. Google provided the following examples of Fact Check in action: We can see clearly the format taken: What the claim is, who made the claim, and whether the claim is verified by a reputable source.

      Search Engine Watchin Google- 20 readers -
    • The State of Schema.org: What are the biggest challenges surrounding Schema markup?

      Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appea ...

      Search Engine Watchin SEO- 18 readers -
  • Local ranking factors that help your local business’ SEO

    … mentioned on your website and not just in your footer at your address details!</p> <p class="readmore"><a title="Tips for your local content strategy" data-prefix="Read more" href="https://yoast.com/tips-local-seo-content-strategy/">Read more: ‘Tips for your local content strategy’ »</a></p> <h2>One more thing…

    Michiel Heijmans/ Yoastin SEO- 14 readers -
  • Hotel SEO: Five steps to optimizing hotel deals and listings

    … devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book. Below are some of the major benefits of buying HPAs: Rate Parity: HPAs are a good tool to compare your pricing with other hotels and online travel agents (OTAs…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • Structured data with Schema.org: the ultimate guide

    … Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages…

    Yoast- 21 readers -
  • How to get mobile Rich Cards in Google

    … Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile. At first…

    Yoastin Google How To's- 22 readers -
  • Rich snippets everywhere

    … the knowledge graph; this is the big block of information on the right-hand side. Various rich snippets Featured snippet Building blocks To get rich results, you need to add structured data to your site. The structured data is in a vocabulary called Schema.org and can be added to your page in different ways. First, you can use the classic formats…

    Yoast- 17 readers -
  • Local business listings with Schema.org and JSON-LD

    … One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews…

    Yoast- 14 readers -
  • Rich snippets for product listings with Schema.org

    … enhanced with Schema.org data. In this article, we’ll focus on Schema.org data for product listings. Already have Schema.org for your products? Learn how to handle your sale prices! Structured data for rich snippets The information in rich snippets doesn’t just magically appear; you have to add in the data to give Google the chance to add…

    Yoast- 13 readers -
  • Grow your business with ratings and reviews

    … thing for you as well. However, ratings and reviews are not just valuable for your customers alone: Google uses them in various ways too, as I’ll explain in this post. Moreover, I’ll show how you can help Google show ratings and reviews in the search results, with the right Schema.org markup. Ratings Ratings for your website or online shop can…

    Michiel Heijmans/ Yoast- 19 readers -
  • Yoast SEO 3.5

    … We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to remove the change frequency and priority…

    Joost De Valk/ Yoast- 18 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 21 readers -
  • The complete beginner’s guide to Schema.org markup

    … be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, and the different elements it contains, allowing them to return more useful results to searchers. Schema.org, then, is a markup vocabulary for structured data developed by Google, Microsoft, Yahoo and Yandex, with the goal of creating…

    Search Engine Watch- 18 readers -
Get the top posts daily into your mailbox!
More from around the web