Schema.Org

    • Hotel SEO: Five steps to optimizing hotel deals and listings

      Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs). SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs.

      Search Engine Watchin Paid Search SEO- 9 readers -
  • Structured data with Schema.org: the ultimate guide

    … Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info How to implement structured data with Schema.org Don’t be frightened, but here comes the technical part of the story. However, there’s nothing scary about adding the data to your pages, not any more thanks to JSON-LD. This JavaScript-based data format makes…

    Yoast- 20 readers -
  • How to get mobile Rich Cards in Google

    … make individual results available, or a list of items within a particular category. After that, a user can swipe through the results to find the best results within that category on your site. Let our SEO experts analyze and optimize your site: Get Yoast SEO Care! » $ 199€ 199 - Buy now » Info Which cards are available? When Google introduced Rich…

    Yoastin Google How To's- 18 readers -
  • Rich snippets everywhere

    … Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets…

    Yoast- 13 readers -
  • Local business listings with Schema.org and JSON-LD

    … One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a map to your store/location, reviews…

    Yoast- 11 readers -
  • Rich snippets for product listings with Schema.org

    … You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been…

    Yoast- 12 readers -
  • Grow your business with ratings and reviews

    … sure your customers find your shop! Optimize your site with our Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info Reviews Most of the times the ratings we discussed earlier are just half of a package deal. Ratings are great, and great ratings even greater. But if that rating is accompanied by a detailed…

    Michiel Heijmans/ Yoast- 14 readers -
  • Yoast SEO 3.5

    … as well. This means German and Dutch writers will now get a score that is meaningful for their language. Add @id to schema.org output Yoast SEO outputs JSON+LD metadata on the page. This metadata informs Google about whether this is a site for a person or a company, what your social profiles are, etc. This change, which is admittedly a bit more…

    Joost De Valk/ Yoast- 16 readers -
  • How to add Schema.org markup to your email marketing

    … If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including…

    Search Engine Watchin EMail How To's- 15 readers -
  • The complete beginner’s guide to Schema.org markup

    …. This enables search engines like Google to pull out the relevant parts of a webpage in the form of rich snippets and rich data, making the results page more informative and increasing click-through rate. Rich data like star ratings in search results are made possible by using structured data In spite of this, only a tiny fraction of websites actually…

    Search Engine Watch- 13 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 16 readers -
  • Schema WordPress Plugin for JSON-LD Structured Data

    … community effort to promote standard structured data in a variety of online applications. Structured data markup is most easily represented in JSON-LD format, which stands for JavaScript Object Notation for Linked Data. Schema WordPress Plugin Recently, I’ve been working on a new Schema and WordPress related project to bring an automated and easy…

    Hesham Zebida/ Famous Bloggersin SEO Google Blogging- 32 readers -
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