Science-Based Marketing

  • Marketing: Science versus art

    … about our prospects. This tool, the Internet, enables us to track how prospects react to our various offers or messaging. One of the reasons why this method of testing is superior is because it is a record of how your customers have already performed. It is far more powerful than a focus group – for example, where a person may believe they will act…

    MarketingSherpa Blog- 3 readers -
Get the top posts daily into your mailbox!