Scopely

  • Mobile Game Roundup: Primordia, Faily Rider and More

    … take a single spin per turn. As users complete levels, they can earn collectibles and other prizes. In addition, the game includes events and a head-to-head multiplayer mode. Where’s Monsieur Pug? (Free on iOS, Android) – This geolocation and augmented reality game from Frima Studio and the National Film Board of Canada is based on animated short…

    Inside Facebookin Facebook- 21 readers -
  • The Customer Journey and Optimove Retention Automation

    …, behavioral and demographic data in order to predict future customer behavior and lifetime value. Another highlight is Optimove‘s real-time campaigns. These activity-triggered campaigns, which are usually focused on specific customer segments (such as ski enthusiasts, high spenders, infrequent shoppers or customers likely to churn), makes it easy…

    Douglas Karr/ Marketing Technology Blog- 69 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 14 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … during the month. Game developers accounted for 27 percent of all Instagram ads in October, followed by entertainment, at 23 percent. Sensor Tower said it found that developers such as Machine Zone and Scopely tested the waters early, but then shifted their dollars elsewhere. Sensor Tower also encountered several cases of ads being delivered…

    David Cohen/ AllFacebookin Social- 15 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely has rapidly adopted Nanigans software features to uncover audience insights and optimize campaign performance. Here’s how the gaming…

    Nanigansin Retargeting- 25 readers -
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