• Mobile Game Roundup: Primordia, Faily Rider and More

    …, Android) – This level-based word game from Scopely and Sony Pictures Television is based on television show Wheel of Fortune. In each level, users will compete against two opponents in an attempt to be the first to solve a puzzle. While the TV show allows the same player to continue spinning so long as they guess letters correctly, here, users can only…

    Inside Facebookin Facebook- 10 readers -
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags,, social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 11 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … findings included: Approximately one out of every 10 ads on Instagram in October was for fantasy-sports provider FanDuel, which seems to be trying to capitalize on the heart of the National Football League schedule. In contrast, rival daily-fantasy-sports service DraftKings only accounted for approximately one out of every 200 ads on Instagram…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … Regardless of team size or genre, most mobile gaming companies will go through the same three stages when launching a title—from burst campaigns to monetization to a focus on user retention. For app developers with in-house advertising teams, hitting targets consistently throughout these three phases depends on access to advertising automation…

    Nanigansin Retargeting- 18 readers -
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