Scopely

  • Mobile Game Roundup: Primordia, Faily Rider and More

    …, Android) – This level-based word game from Scopely and Sony Pictures Television is based on television show Wheel of Fortune. In each level, users will compete against two opponents in an attempt to be the first to solve a puzzle. While the TV show allows the same player to continue spinning so long as they guess letters correctly, here, users can only…

    Inside Facebookin Facebook- 17 readers -
  • The Customer Journey and Optimove Retention Automation

    …, marketers have far greater influence on customer response and loyalty. One more point to mention is that the company positions their software as a more effective way for marketers to manage customer journeys. Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 12 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … to the wrong devices, such as the example pictured below, in which an ad for the Cheetah Mobile Android app was served to an iPhone. Sensor Tower said in a blog post: This delivery issue could be due to the fact that some users may have multiple devices (iOS and Android), so Instagram may simply send the ad to the device that was active upon registration…

    David Cohen/ AllFacebookin Social- 11 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely has rapidly adopted Nanigans software features to uncover audience insights and optimize campaign performance. Here’s how the gaming…

    Nanigansin Retargeting- 23 readers -
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