Scopely

  • Mobile Game Roundup: Primordia, Faily Rider and More

    … Are you looking for a new mobile game to play this weekend? There are lots of new options available for you to try, including Disney Princess: Charmed Adventures from Disney. The app allows users to play a variety of mini-games with Rapunzel, Ariel, Belle and Tiana. If you’re looking for something different to play, here’s a look at some…

    Inside Facebookin Facebook- 21 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 62 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 13 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … during the month. Game developers accounted for 27 percent of all Instagram ads in October, followed by entertainment, at 23 percent. Sensor Tower said it found that developers such as Machine Zone and Scopely tested the waters early, but then shifted their dollars elsewhere. Sensor Tower also encountered several cases of ads being delivered…

    David Cohen/ AllFacebookin Social- 13 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely has rapidly adopted Nanigans software features to uncover audience insights and optimize campaign performance. Here’s how the gaming…

    Nanigansin Retargeting- 25 readers -
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