Scopely

  • Mobile Game Roundup: Primordia, Faily Rider and More

    … of the additional mobile games that were released this week. Primordia ($4.99 on iOS) – This point-and-click adventure game from Wadjet Eye Games and Wormwood Studios takes players to a world inhabited only by robots. The game follows a robot named Horatio and his friend Crispin, who must travel to the city of Metropol to recover a stolen power core so…

    Inside Facebookin Facebook- 21 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 73 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 14 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    …. Regardless of the root cause, there are clearly some ad-delivery issues at this stage. We have not seen this error in ad delivery on Facebook or any other network that we measure. The top 10 advertisers on Instagram in October, by share of voice, were: FanDuel Supercell The Third Stone Holdings Ltd. Everalbum The Topps Co. ContextLogic GramGames Zynga Kabam Science Mobile Readers: Did any of Sensor Tower’s findings about Instagram advertisers surprise you? …

    David Cohen/ AllFacebookin Social- 16 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely has rapidly adopted Nanigans software features to uncover audience insights and optimize campaign performance. Here’s how the gaming…

    Nanigansin Retargeting- 26 readers -
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