Scopely

  • Mobile Game Roundup: Primordia, Faily Rider and More

    … just the starting tile with a “one” and the second tile with a “five,” and so on. When two or more touching tiles contain the same number, the matching tiles are cleared and players receive points. Additional numbers are added to the board after every move, and games end when players run out of moves. Wheel of Fortune Free Play (Free on iOS…

    Inside Facebookin Facebook- 11 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Scopely, WWE Announce WWE Champions for Mobile

    … Yahtzee With Buddies company Scopely has partnered with World Wrestling Entertainment for the release of WWE Champions on mobile. The match-three puzzle battle game will allow players to collect more than 100 different WWE Superstars and Legends, from Brock Lesnar to Andre the Giant and more. WWE Champions will be the first release from…

    AllTwitter- 12 readers -
  • Facebook’s 2015 Games of the Year

    … By David Cohen on Dec. 9, 2015 - 8:30 AM Clash of Kings from Elex was named Facebook’s 2015 Game of the Year. The social network described its selection process in a blog post announcing the winners: We’ve evolved our approach to Games of the Year over the past decade, focusing on everything from player ratings to pure, data-driven ranking…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • FanDuel, Games Dominate Early Instagram Advertising

    … during the month. Game developers accounted for 27 percent of all Instagram ads in October, followed by entertainment, at 23 percent. Sensor Tower said it found that developers such as Machine Zone and Scopely tested the waters early, but then shifted their dollars elsewhere. Sensor Tower also encountered several cases of ads being delivered…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

    … Regardless of team size or genre, most mobile gaming companies will go through the same three stages when launching a title—from burst campaigns to monetization to a focus on user retention. For app developers with in-house advertising teams, hitting targets consistently throughout these three phases depends on access to advertising automation…

    Nanigansin Retargeting- 21 readers -
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