Scott Brinker

  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 13 readers -
  • The Future of MarTech

    …. As an attendee, it was promising to hear speakers reinforce the need for integration among MarTech solutions, something we believe at Integrate is absolutely critical for marketing success. There was also significant banter around the talent war for tech-savvy marketers who are capable of building, managing and executing integrated marketing that drives…

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.