Scott Brinker

  • Our 9 Favorite Pieces of Marketing Wisdom

    … of it as a “That’s What I Call Music Vol. 1,” except for marketing thought leadership. Fun, right? Jascha Kaykas-Wolff, CMO, Mozilla Firefox Most marketing organizations are not set up in a way for smart people to be successful. They’re built in a old hierarchal command and control structure. “I am the head of marketing. I know more than you do…

    Dillon Baker/ The Content Strategist- 23 readers -
  • The Myth of the DMP in Marketing

    … defines a DMP as Software that ingests data from multiple sources (such as internal CRM systems and external vendors) and makes it available to marketers to build segments and targets. It happens that a number of DMP vendors make up the core of Gartner’s Magic Quadrant for Digital Marketing Hubs (DMH). Gartner analysts anticipate over the next…

    Marketing Technology Blog- 33 readers -
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