Scott Brinker

  • Our 9 Favorite Pieces of Marketing Wisdom

    … working on: What are the right choices within the three-sixty? That model then dictates what’s the right content for us to leverage. Content can’t exist in a silo. Not surprisingly, LEGO has the right idea: Content must be an integrated, strategic process that includes the entire marketing organization. Seth Godin, writer and marketing guru I…

    Dillon Baker/ The Content Strategist- 23 readers -
  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 33 readers -