Scott Brodbeck

  • Community Publishers Mixed on Borrell Prescription for Content

    … valuable moment for us to monetize. Whatever solution we come up with will have to be mobile-first — or at least mobile-optimized.” “As for turning all content into advertising — that’s not going to happen. We need to continue to attract the largest audience possible, and the way you do that is through quality local news coverage.” Howard Owens…

    Tom Grubisich/ Street Fightin Content- 10 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    …. Local news thinker Jeff Jarvis says journalism has to move beyond content to service that connects individuals, who then become part of a more cohesive community. Do you agree? I prefer the idea of reader-focused journalism. What kind of news matters to readers in a given community? I’m not talking about cheap clickbait, I’m talking about the kinds…

    Tom Grubisich/ Street Fightin How To's- 13 readers -