Scott Brodbeck

  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new…

    Tom Grubisich/ Street Fight- 16 readers -
  • Community Publishers Mixed on Borrell Prescription for Content

    … will inevitably suffer and decline over time.” “Our brand has over 310,000 Facebook fans. I don’t know what they’re about to buy, their gender, their zip code, where they were last, and frankly I don’t care and I don’t need to know.” Scott Brodbeck, founder of ARLnow, which has four community news sites in metro Washington D.C.: “I believe…

    Tom Grubisich/ Street Fightin Content- 12 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … Arlington is a highly diverse, mostly affluent city-county where 34% of the 225,000 population is minority. This month Brodbeck is celebrating the fifth anniversary of ARLnow, and he’s doing it with a mini-network of four sites in metro D.C. In the past two and a half years, he’s expanded to the mostly affluent Maryland suburb of Bethesda…

    Tom Grubisich/ Street Fightin How To's- 16 readers -