Scott Brodbeck

  • Community Publishers Mixed on Borrell Prescription for Content

    … valuable moment for us to monetize. Whatever solution we come up with will have to be mobile-first — or at least mobile-optimized.” “As for turning all content into advertising — that’s not going to happen. We need to continue to attract the largest audience possible, and the way you do that is through quality local news coverage.” Howard Owens…

    Tom Grubisich/ Street Fightin Content- 11 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … Scott Brodbeck was a local TV writer-producer in Washington, D.C., when he decided to go entrepreneurial in digital community news. He launched his ARLnow.com on turf he knew well from his broadcast experience — Arlington County across the river in Northern Virginia. Once a mostly white, bedroom community for federal workers in the capital, today…

    Tom Grubisich/ Street Fightin How To's- 13 readers -
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