Scott Brodbeck

  • Community Publishers Mixed on Borrell Prescription for Content

    … will inevitably suffer and decline over time.” “Our brand has over 310,000 Facebook fans. I don’t know what they’re about to buy, their gender, their zip code, where they were last, and frankly I don’t care and I don’t need to know.” Scott Brodbeck, founder of ARLnow, which has four community news sites in metro Washington D.C.: “I believe…

    Tom Grubisich/ Street Fightin Content- 8 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … Scott Brodbeck was a local TV writer-producer in Washington, D.C., when he decided to go entrepreneurial in digital community news. He launched his on turf he knew well from his broadcast experience — Arlington County across the river in Northern Virginia. Once a mostly white, bedroom community for federal workers in the capital, today…

    Tom Grubisich/ Street Fightin How To's- 11 readers -