Scott Brodbeck

  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … projects, as well as exclusive daily stories.” Collaboration is central to The Lens’ news strategy. I put these questions to The Lens Publisher and CEO Steve Beatty: Much of the collaboration to date has been on a larger scale, between local and national even international news organizations. Can it work just locally? Local news partnerships can…

    Tom Grubisich/ Street Fight- 16 readers -
  • Community Publishers Mixed on Borrell Prescription for Content

    … Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good content really…

    Tom Grubisich/ Street Fightin Content- 12 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … (61,000 population), which is largely white but has a 9.3% Asian population; Reston (59,000 population), the planned community in Northern Virginia’s Fairfax County, where 37% of residents are minority; and, most recently, Capitol Hill (50,000 population), a gentrified-affluent neighborhood in D.C. that has a 34.5% black population. All four ARLnow…

    Tom Grubisich/ Street Fightin How To's- 15 readers -