Scott Brodbeck

  • Community Publishers Mixed on Borrell Prescription for Content

    … will inevitably suffer and decline over time.” “Our brand has over 310,000 Facebook fans. I don’t know what they’re about to buy, their gender, their zip code, where they were last, and frankly I don’t care and I don’t need to know.” Scott Brodbeck, founder of ARLnow, which has four community news sites in metro Washington D.C.: “I believe…

    Tom Grubisich/ Street Fightin Content- 11 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    …. Local news thinker Jeff Jarvis says journalism has to move beyond content to service that connects individuals, who then become part of a more cohesive community. Do you agree? I prefer the idea of reader-focused journalism. What kind of news matters to readers in a given community? I’m not talking about cheap clickbait, I’m talking about the kinds…

    Tom Grubisich/ Street Fightin How To's- 13 readers -