Scott Brodbeck

    • After Fits and Starts, Collaborative News Is Finally Making Headlines

      For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new and productive partnering are happening seemingly everywhere.

      Tom Grubisich/ Street Fight- 13 readers -
  • Community Publishers Mixed on Borrell Prescription for Content

    … valuable moment for us to monetize. Whatever solution we come up with will have to be mobile-first — or at least mobile-optimized.” “As for turning all content into advertising — that’s not going to happen. We need to continue to attract the largest audience possible, and the way you do that is through quality local news coverage.” Howard Owens…

    Tom Grubisich/ Street Fightin Content- 11 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    … (61,000 population), which is largely white but has a 9.3% Asian population; Reston (59,000 population), the planned community in Northern Virginia’s Fairfax County, where 37% of residents are minority; and, most recently, Capitol Hill (50,000 population), a gentrified-affluent neighborhood in D.C. that has a 34.5% black population. All four ARLnow…

    Tom Grubisich/ Street Fightin How To's- 15 readers -
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