Scott Brodbeck

  • Community Publishers Mixed on Borrell Prescription for Content

    … Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good content really…

    Tom Grubisich/ Street Fightin Content- 10 readers -
  • How to Get to 5 Years of Success in Hyperlocal Publishing

    …. Local news thinker Jeff Jarvis says journalism has to move beyond content to service that connects individuals, who then become part of a more cohesive community. Do you agree? I prefer the idea of reader-focused journalism. What kind of news matters to readers in a given community? I’m not talking about cheap clickbait, I’m talking about the kinds…

    Tom Grubisich/ Street Fightin How To's- 13 readers -