Scott Donaton

  • DigitasLBi to Create Live-Streamed Morning Show on Facebook

    … going. There’s a mandate to think about building content that has a lot of value for, of course, brands, but also people. How can we drive entertainment and utility through in a way that develops value for all of the parties? DigitasLBi North America chief content officer Scott Donaton told Heine: The show is going to be shapeable by whatever brand…

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