Scott Horn

  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … shown interest in. Combined, these techniques can help businesses take advantage of big data to develop stronger, more fruitful interactions with chat bot technologies. By taking a measured approach to digital interactions, businesses can base outreach decisions on real-world consumer intent and ensure that customers’ first interactions…

    AllFacebookin Google Facebook Retargeting- 13 readers -
  • Chat Bots Have Marketers Talking, and It’s Not Why You Think

    … great value from the chat bot trend and help solidify the technology as a key part of the customer-service experience, but only if they get it right the first time. In the world of customer service, second chances are no guarantee. Scott Horn is the chief marketing officer at customer acquisition and engagement provider [24]7. Image courtesy of Shutterstock. …

    AllTwitter- 15 readers -
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