Scott Knoll

  • Facebook Adds Nielsen, comScore, Integral Ad Science to Verification Program

    Nielsen, comScore and Integral Ad Science are now part of Facebook’s third-party verification partner program. The three companies will begin verifying ad viewability and attention metrics for photo and video ads on the social network “in the coming months,” joining Moat, which formed a video ads measurement partnership with Facebook last September.

    David Cohen/ AllTwitter- 13 readers -