Scott Monty

    • Finding your place on the web, when it seems so crowded out here

      By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

      {grow}in Social- 12 readers -
  • Cinco De Mayo: Should Your Business Be Celebrating?

    … in conferences (where possible and appropriate). Stand out by speaking, advertising (often called sponsorship), or creating content. Keep track of influencers and their schedules. While you may not be able to afford their speaking rate, they may support your community if they’re in the vicinity. Peter Shankman often gives a shout out when he’s out…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Facebook Marketing: An Hour a Day) Jay Baer(author, Youtility) Ann Handley (author, Everybody Writes) Michael Stelzner (author, Launch) Michael Hyatt (author, Platform) Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) Chris Brogan (co-author, The Impact Equation) Mark Schaefer (author, Social Media Explained…

    Douglas Karr/ Marketing Technology Blog- 57 readers -
  • Straight talk on Patreon and patronage for content

    … it: If you can’t see the video above, view on YouTube: Social Media Office Hours: Content Monetization. The story behind the illustration. After the Blab broadcast, artist Eric Rosner sent me his interpretation of this session. Pretty awesome. You can see more of his work at The post Straight talk on Patreon and patronage for content…

    {grow}in Content- 15 readers -
  • How to differentiate your blog based on the time you can put into it

    … who only have time for small chunks of content. Low frequency, low length — Scott Monty only publishes once or twice a week, usually a short business observation and a helpful weekly industry round-up. While Scott publishes infrequently, he puts an incredible amount of time into his curated weekly highlights post. It’s probably just 1,000 words…

    {grow}in Blogging How To's- 23 readers -
  • Be Careful When Comparing Apples to Apple Trees

    … it’s like measuring apples to oranges, but the closer analogy is that it’s like measuring apples to apple trees. Attribution – The first flaw is tracking. By the time we find someone who subscribes, we’ve got them within our analytics environment and can track them with virtually any email service from a subscription to conversion. This isn’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 36 readers -
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