Scott Monty

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 27 readers -
  • Finding your place on the web, when it seems so crowded out here

    … be an extremely effective way of standing out, even if there is a lot of content. In the digital marketing arena, this has been an effective strategy for Scott Monty whose pithy “Full Monty” newsletter has become the standard source of news and insight every week. 7. Content frequency Dumas My friend John Lee Dumas was able to stand out in the very…

    {grow}in Social- 16 readers -
  • Cinco De Mayo: Should Your Business Be Celebrating?

    …. Significant Company Celebrations Include dates important for your business. Often this means the anniversary of when your business started. Incorporate your annual meeting and other company events. Significant Company Celebrations Example: Harley Davidson is known for their member events. Harley owners groups (aka: H.O.G.s) enjoy riding their bikes…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Can One Trick Pony Content Deliver On-going Results For You?

    No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …, Derral Eaves, Peg Fitzpatrick,Steve Dotto, Bryan Kramer, Andy Crestodina, Lee Odden, Leslie Samuel, Holly Homer, Brian Fanzo, Donna Moritz, Neal Schaffer, John Jantsch, Dan Miller, Ray Edwards and experts from more than a dozen top brands as they reveal proven social media marketing tactics and content creation tips at Social Media Marketing…

    Douglas Karr/ Marketing Technology Blog- 59 readers -
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