• Study: Brand Content Drives Massive Brand Lift

    … consistently open Contently content. We derived our control group (unengaged subscribers) from subscribers who qualified as a 1, 2, or 3 in MailChimp—people who have limited to very little engagement with Contently content. (Read more about how MailChimp rates subscribers here.) For incentive, respondents were entered into a raffle for a $250 gift card…

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