• Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 20 readers -