• Using Google Sheets as a Script Controller

      September 21, 2017 Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts.

      Jacob Fairclough/ PPC Heroin Paid Search Google- 13 readers -
    • Coffee Talk: Catching Up With Hanapin’s PPC Experts

      October 4, 2017 It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel like sitting and drinking coffee at a wobbly table is just what we need to properly talk PPC.

      PPC Hero- 10 readers -
  • Use AdWords Scripts To Update Negative Placements

    … is that like many routine changes, it is a drudge of a task to implement at large numbers. In AdWords we can take advantage of AdWords scripts to handle the bulk of this work. In this article, we’ll move from concept to an automated solution and cover a few opportunities for improving the script. This won’t be a perfect solution for every case…

    Jacob Fairclough/ PPC Heroin Paid Search- 19 readers -
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